Regional Product Marketing Manager

Overview

ShopBack Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia ShopBack Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago Be among the first 25 applicants The Role

As a Regional Product Marketing Manager, you’ll play a pivotal role in

connecting product innovation with customer needs . You’ll partner with Product, Marketing, and Commercial teams to ensure our offerings are not only built right — but launched, communicated, and adopted successfully across diverse markets. You’ll own regional messaging and positioning strategies that empower our teams, delight users, and accelerate growth. Your Adventure Ahead

Own product storytelling : Develop compelling positioning, messaging, and value propositions for ShopBack’s products tailored to users, merchants, and partners across multiple markets. Drive GTM strategy : Lead the end-to-end product launch process — from defining target audiences and crafting narratives, to enabling internal teams and measuring adoption success. Bridge product and marketing : Translate product capabilities into customer-centric stories, ensuring alignment between product roadmaps and marketing campaigns. Enable regional teams : Create playbooks, toolkits, and training to empower local marketing and sales teams to execute effectively. Influence product direction : Serve as the voice of the customer and market, feeding insights back into product development. Measure impact : Define success metrics for GTM initiatives and optimize strategies based on performance. Essentials To Succeed

5+ years of experience in product marketing, product management, or go-to-market strategy, ideally in consumer tech, e-commerce, or fintech. Proven track record of leading product launches and building narratives that resonate across diverse markets. Strong analytical and storytelling skills — able to translate data and insights into clear strategies and impactful messaging. Excellent communication and collaboration skills, with experience working cross-functionally in regional or global organizations. Self-starter with a growth mindset — comfortable operating in fast-moving, ambiguous environments. Regional experience in Southeast Asia is a strong advantage. ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success. Hunger - We value hard work, and having relentless drive. Speed - We move fast and have a bias for action, all to deliver maximum impact. Impact - We focus on results, always aiming for the best possible outcomes and timelines. Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles. Equal Opportunity and Recruitment Data

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools, including AI, to help our team screen applications, match candidates to roles, generate interview notes, and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process, we may (with your consent) capture screen activity and / or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting

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