Senior Client Executive, PR & Social (Malaysia)

Senior Client Executive, PR & Social (Malaysia)

Job Description

As a Senior Client Executive , you’ll step into a leadership role on your accounts, managing day-to-day communications programmes while contributing to strategy and delivering strong results across earned, social, and digital channels. You’ll take more ownership — leading WIPs, advising clients, managing budgets, and guiding junior team members — while keeping your finger on the pulse of industry trends and media behaviours.

This is a step up from Client Executive, where you’re no longer just executing — you’re leading.

Your Responsibilities

• Account & Project Management : Take full ownership of day-to-day account operations and communications, ensuring all work aligns with the agreed scope, timelines, and KPIs
• Lead WIP meetings with confidence — set the agenda, guide discussions, and manage follow-ups
• Prepare all client deliverables — including meeting notes, trackers, activity reports, and evaluation summaries — with attention to accuracy, clarity, and timeliness
• Own the implementation and coordination of campaigns across multiple touchpoints
• Manage relationships with third-party vendors (e.g. designers, production teams, event partners), including briefing, coordination, and quality control
• Assist in campaign budgeting and costing — help the account lead track project spend and manage scope
• Identify operational risks, resourcing gaps, or timeline challenges early, and take the initiative to resolve them
• Work closely with junior team members as a collaborator — guide when needed, but remain hands-on in executing and problem-solving
• Media & Influencer Relations : Lead media pitching efforts — craft story angles, write and personalise pitches, and drive follow-ups until results are secured
• Build and maintain meaningful relationships with media and influencers in relevant client sectors
• Provide clients with strategic recommendations on media engagement, tone, or positioning — especially in low-RSVP or crisis contexts
• Stay on top of evolving media trends and flag opportunities or threats that could impact your client
• Monitor and analyse media coverage to report on performance, sentiment, and brand positioning
• Ensure all reporting reflects insight, not just numbers — and links back to client goals
• Client Management & Strategic Counsel : Stay deeply informed about your clients’ industry landscapes, audiences, competitors, and business challenges
• Contribute to the development of strategic communication plans and integrated campaigns with meaningful, insight-led recommendations
• Provide confident, day-to-day counsel to clients, helping them make informed decisions and navigate challenges
• Lead preparation of briefing docs and materials for media training, campaigns, or public engagements
• Monitor for potential issues that could impact client reputation and advise the team on mitigation approaches
• Prepare post-campaign evaluations and strategic recaps that help clients see the bigger picture
• Content Development : Research, write, and adapt high-quality content including press releases, pitches, briefing books, social media copy, Q&As, thought leadership articles, talking points, and more
• Tailor content for different channels and audience behaviours — ensuring message consistency and impact
• Build strong, media-worthy hooks and apply editorial sensibility to every piece
• Use storytelling to bring clarity and appeal to complex or technical topics, especially in B2B sectors
• Collaborate with creative and strategy teams to ensure content aligns with overall campaign direction
• Contribute to new business proposals with ideas, research, and sample content when needed

Who You Are

We’re looking for someone who’s ready to take ownership — not just tasks. You’re naturally proactive, dependable under pressure, and constantly thinking a step ahead. You believe that doing good work means owning the full process — from brief to result.

You Have

Why Join Us

At PRecious Communications, we believe in integrated thinking and storytelling that drives impact. You’ll get exposure to regional work, a culture that values collaboration and growth, and the opportunity to build your skills across the full spectrum of communications.

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