Senior Manager, Brand

Purpose & Overall Relevance For The Organization

Plan, execute, and monitor the country-level brand and marketing calendar to deliver both business and brand equity objectives, while acting as the country’s brand ambassador across all touchpoints and stakeholders, including consumers, to strengthen adidas’s presence and connection in the market.

Key Responsibilities

Functional

Brand

• Local brand P / L shared responsibility (incl. MaEx deployment and monitoring)
• One point contact to marketing subjects presenting for the CM and SEA
• Implement global / SEA brand strategy at country level
• Implement local brand and sports marketing activation programs (yearly marketing plan)
• Implement, evaluate, and feedback results of Brand communication of area plans : ATL, BTL, PR, SM, Digital marketing
• Implement and monitor marketing communication processes monitoring and 360 executions
• Implement and monitor all communication tools across channels in close alignment with Area SEA (e.g. Account campaigns, generic POS, advertising, event concepts and graphics)
• Local market research when / if applicable (consumer focus)
• Build & manage Entertainers & Influencers Marketing
• Management of relationships with teams / athletes e.g AR community, Local KOLs…etc.

Category - Implement Integrated Marketing Brand Efforts

GTM / Sell In : Support sell-in and key account pre-line meetings

People

Operational

Knowledge, Skills And Abilities

Pre-requisite Knowledge / Skills

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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