Digital Marketing & Social Media Executive

Digital Marketing & Social Media Executive

Accor Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Company Description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Job Description

Under the supervision of the Director of Sales, the Digital marketing & Social media executive undertakes the responsibilities of increasing the equity of the Hotel and brand through all communications, products and partnerships and using Accor and Brand platforms and tools to drive revenue for rooms and all hotel outlets and services. The Digital marketing & Social media executive designs and executes the artwork of all hotel publications and promotional materials, both local and overseas.

Key Responsibilities

• Create, publish and manage compelling content (text, images, video) across all social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) that reflects the hotel’s brand, voice and campaigns.
• Develop and maintain a monthly social media content calendar aligned with the hotel’s marketing plan, promotions, F&B offers, events and seasonal campaigns.
• Monitor social media trends, platform updates and competitor activity in the hospitality sector; make recommendations to improve performance and engagement.
• Assist in the execution of digital marketing campaigns (paid social, display, email, SEO / SEM) to support rooms, F&B, spa, MICE and other outlets.
• Collaborate with internal teams (Rooms, F&B, Events, Guest Relations) and external agencies / creatives to produce high‑quality digital assets (videos, graphics, photography) within brand guidelines.
• Manage community engagement : respond to comments, messages, reviews on social media, and elevate issues as required.
• Monitor and report on key performance indicators (KPIs) such as engagement rate, follower growth, website traffic from social media, conversion to bookings, email open / click‑through, campaign ROI.
• Ensure the hotel’s website, online listings and OTA content are up to date, optimised and aligned with brand messaging and promotions.
• Work with revenue management and distribution teams to ensure digital channels support direct bookings and rate parity.
• Maintain a digital asset library : organise, tag and archive photos, videos, campaign files and ensure accessibility for team use.
• Stay current with digital marketing tools, social media scheduling platforms, analytics tools and best practices in the hospitality industry.

Generic Aspects On Hygiene / Personal Safety / Environment / Confidentiality

Qualifications

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Hospitality

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