Sales Consultant

Sales Consultant – Borong

Borong Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

The Sales Executive (Food Service) is responsible for driving sales growth for Borong Food Solution (BFS) within the HORECA channel — including Hotels, Restaurants, Cafés, and Bakeries. This role focuses on expanding Borong’s newly established Food Solution segment through proactive lead generation, product sampling, and customer relationship management. The Sales Executive plays a key role in building Borong’s food service network, increasing repeat orders, and enhancing the profitability of the BFS segment. The position requires flexibility to work outside standard office hours, depending on customer schedules and operational needs.

Key Accountabilities

• Sales Development & Lead Generation – Identify and engage potential customers across HORECA, café, and bakery segments.
• Conduct regular visits to introduce products, distribute samples, and close sales.
• Maintain an active sales pipeline and ensure timely follow-up on all prospects.
• Achieve monthly sales targets through consistent conversion and retention.
• Cold calling, walk-ins, and referral sourcing.
• Customer Relationship Management – Build and maintain long‑term relationships with café owners, chefs, and purchasing managers.
• Gather customer feedback and ensure high service quality to encourage repeat purchases.
• Act as the main point of contact for all BFS food service customers.
• Product Promotion & Market Expansion – Execute product sampling, demos, and mini campaigns to drive trial and visibility.
• Collaborate with marketing and operations teams to coordinate trade promotions, including Salaam Market Maybank and Maybank voucher tie‑ins.
• Identify upselling and cross‑selling opportunities across Borong’s product range.
• Reporting & Coordination – Update CRM system with accurate sales data, prospects, and feedback; provide regular reports on pipeline, competitor activity, and market trends; work closely with Operations to ensure smooth order fulfillment and customer onboarding.

Position Specification

What Borong Malaysia Offers

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