Product Manager (FMCG Healthcare and Consumer)

Overview

We are seeking a strategic Product Manager to drive category growth and manage the full scope of product and brand activities. This role involves leading marketing initiatives, optimizing product portfolios, and collaborating with sales teams to achieve business objectives. The ideal candidate will have strong analytical skills, execution capabilities, and proven experience within the FMCG environment.

Responsibilities

• Support the Sales & Marketing Manager in managing and driving the performance of the assigned brand.
• Plan, develop, and execute brand strategies including advertising, promotions, and consumer activation campaigns, ensuring timely post-campaign evaluations for both brand activities and new product launches.
• Work closely with the sales team on strategy development (by channel, region, and product category), target setting, sales planning, and execution follow-up. Identify improvement areas and explore new business opportunities or sales initiatives.
• Oversee brand portfolio management, including product range development and nationwide optimization.
• Review pricing strategies and recommend adjustments as needed.
• Plan, manage, and monitor the A&P budget to effectively support annual brand plans, ensuring optimal ROI within the allocated budget.
• Manage external partners, including advertising and media agencies, to deliver impactful and effective communication campaigns.
• Collaborate with cross-market teams to plan and implement brand activities successfully.

Qualifications

Location : Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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