Trade Marketing Manager

Direct message the job poster from DMCG Global

Overview

Our client is a leader in skin and health care, grown to become a world leader, producing a comprehensive skin and health care range for sale in Australia and around the world, including Malaysia. The role is responsible for driving brand visibility, sales growth, and retail excellence through effective trade and channel marketing initiatives. Working closely with sales and marketing teams, this role develops and executes trade programs, promotions, and retail activations that align with business objectives and uphold the brand’s core values and spirit to our external partners and internal workforce.

Key Responsibilities

• Support Sales and Marketing to deliver and exceed the annual assigned target by brand.
• Develop the annual strategic and quarterly trade marketing plans and collaborate with the sales team to optimize sales opportunities from the channels.
• Ensure market share growth from AC Nielsen bi‑annual reports.
• Collaborate closely with sales teams to plan, implement and execute marketing and trade promotion.
• Oversee promotional campaigns and trade events to fulfil account needs and enhance sales outcomes.
• Track and ensure ROI delivery and promo effectiveness to optimize trade plans and sales growth.
• Develop and execute trade marketing plans tailored to key retail channels (mainly pharmacies and medical channels) to maximize brand visibility and sales performance.
• Work closely with sales to ensure flawless in‑store execution, ensuring compliance with brand guidelines and regulatory requirements.
• Plan and implement trade promotions such as in‑store activations, discount programs, GWP, sampling, etc. to drive sell‑through.
• Support category / brand reviews and collaborate with retailers to optimize brand presence and visibility.
• Develop, produce, and distribute POS materials ensuring effective deployment and maintenance.
• Conduct product training and engagement sessions for retail staff to enhance brand knowledge and advocacy.
• Execute sampling programs, gift‑with‑purchase campaigns, and in‑store beauty advisor initiatives to drive trial and conversion.
• Monitor trade marketing budgets, ensuring optimal allocation of resources for maximum impact and ROI.
• Conduct regular market visits to assess trade execution, gather competitive insights, and identify areas for improvement.
• Submit quotes, track payments, ensure proper documentation of trade marketing activities, and manage vendor relationships.
• Support the execution of brand campaigns, ensuring consistency across trade and digital channels.
• Manage content creation and execution for social media platforms, including influencer partnerships and community engagement.
• Check and reply to consumer queries via social media and website, arrange product replacements and address complaints.
• Extend ATL marketing to align trade promotions with online advertising.
• Recruit and manage influencers and social groups with the right content and product logistics.
• Manage samples and sampling deployment according to forecast.
• Track key performance indicators (KPIs) for trade and digital marketing activities, providing actionable insights.
• Manage budgets, ROI analysis, and post‑campaign evaluations to optimize future initiatives.
• Prepare reports with the sales team on trade program effectiveness, consumer engagement, and market and competitor activities in the monthly sales report.
• Conduct Nielsen retail audit deep dive to develop insights and action plans.

Capabilities & Skills

Experience

Professional Relationships

Internal : Marketing Manager, Sales ops executive, Sales Reps, subsidiaries, and international marketing / executive teams.

External : Relevant HCP and government agencies, suppliers / associations, trade customers, pharmacy chains, and other partners.

Other Information

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing

Industry

Retail Health and Personal Care Products, Marketing Services, and Retail Pharmacies

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