Customer Lifecycle Marketing - Senior Specialist

Overview

Customer Lifecycle Marketing - Senior Specialist

Get AI-powered advice on this job and more exclusive features.

At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!

What We Do… We’re people who love technology but know that hoteliers just want things to be simple. Since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.

We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

Today, we’re the world’s leading open hotel commerce platform, supporting 47,000 hotels in 150 countries - with over 125 million reservations processed by SiteMinder’s technology every year.

About The Customer Lifecycle Marketing Specialist Role… In this role, you’ll be supporting the Marketing Manager Operations and working closely with our Customer teams, Product Marketing and Go-to-Market teams to guide customers through initial activation activities and move from one capability to the next. Product adoption, bringing customers to value quickly and driving retention by continuously proving the value of our product and services through key lifecycle programs, will be critical to success. This role is perfect for a marketer passionate about customers and looking to build on their previous campaign management and marketing operations skills.

What You’ll Do…

• Design and deliver end-to-end marketing campaigns utilising in-app, email, and more to drive customer activation and retention, ensuring customers are successfully onboarded and engaged with the product
• Manage the execution of multilingual lifecycle campaigns, including migrations and big product releases, across the globe including the content development, localisation and design briefing process
• Collaborate with Customer teams, Product and Product Marketing teams to understand the unified SiteMinder customer experience for product releases including complex segmentation and cohort analysis
• Manage cohort design and audience builds ensuring data integrity and data accuracy
• Partner with Customer, Product, Content and Marketing teams to create targeted marketing and content to notify and support customers on releases and on to the latest capability, driving engagement across web, in-app messaging, emails, webinars, videos and more
• Consistently monitor, iterate and report on campaigns by reviewing analytics, comms performance & product adoption data
• Measure campaign performance and conduct continuous optimisation
• Continuously learn about the customer, our data, martech, and implement those learnings into future campaigns and tactics

What You Have…

Our Perks & Benefits…

When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.

Seniority level

Employment type

Job function

Industries

#J-18808-Ljbffr