Regional Sales Director cum Malaysia Country Manager

Regional Sales Director cum Malaysia Country Manager

Sunia is a leading global provider of innovative artificial intelligence software solutions. Through continuous innovation and breakthroughs, we are committed to delivering cutting‑edge solutions in AI research and development. Our mission is to revolutionize the way electronic devices understand, interact, and adapt to human needs, enhancing quality of life and work efficiency.

Position Summary

We are seeking a highly motivated and strategic Regional Sales Director cum Malaysia Country Manager to build and lead our business in Malaysia and beyond across the ASEAN region. This is a dual‑role with P&L responsibility, combining hands‑on strategic sales leadership with overall country management.

The ideal candidate will be a player‑coach, capable of personally closing major enterprise deals while building, mentoring, and managing a high‑performing sales team. Your deep understanding of the AI / ML landscape, enterprise software sales cycle, and the local Malaysian business culture will be critical to success.

Key Responsibilities

Strategy & Execution : Develop and execute a comprehensive sales strategy for the Malaysian market to achieve and exceed revenue targets.

Hunter Mentality : Lead from the front by personally driving the end‑to‑end sales cycle for key enterprise accounts, from prospecting and qualification to negotiation and closure.

Vertical Market Expertise : Leverage deep industry knowledge to drive sales in key verticals, including but not limited to :

• Education
• Oil & Gas / Petroleum Labs
• Healthcare / Hospitals
• Energy

Team Building : Recruit, train, mentor, and manage a high‑performing regional sales team, instilling vertical‑specific sales expertise.

Pipeline Management : Build and maintain a robust and accurate sales pipeline, utilizing Microsoft CRM to forecast accurately and manage team performance.

Key Account Management : Identify, target, and secure strategic partnerships with large enterprises across the key verticals mentioned above.

Country Management & Business Operations (20%)

P&L Responsibility : Hold full accountability for the profitability and financial health of the Malaysian entity.

Market Expansion : Represent the company brand in Malaysia, developing market‑entry strategies and identifying new growth opportunities within target industries.

Cross‑Functional Leadership : Collaborate with and leverage central teams including Marketing, Pre‑Sales, Product Manager, Solution Engineering, Data Engineering and Finance to ensure seamless execution and customer satisfaction.

Local Presence : Establish and foster the company’s reputation as a thought leader in the AI space within the healthcare, education, and energy sectors through networking, industry events, and public speaking.

Compliance & Operations : Ensure all local business operations, legal, and regulatory requirements are met.

Qualifications & Experience

Must‑Haves :

Highly Desirable

Fluency in English and Chinese (written and spoken).

Strategic Visionary : Ability to see the big picture and translate it into an actionable, vertical‑focused sales plan.

Player‑Coach : Hands‑on leader who enjoys both managing a team and closing deals personally.

Resilient & Results‑Driven : Tenacious and focused on achieving goals in a competitive market.

Exceptional Communicator : Outstanding presentation, negotiation, and interpersonal skills, with the ability to engage both technical and business stakeholders in specialized industries.

Entrepreneurial Spirit : A self‑starter who thrives in a fast‑paced, dynamic environment and can operate with a high degree of autonomy.

Problem Solver : Ability to navigate complex sales cycles and overcome industry‑specific challenges creatively.

Your application will include the following questions :

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