Brand Executive

Talent Acquisition at Vinda SEA | BBA student at Universiti Putra Malaysia

Position Summary

Brand Executive is responsible for supporting the planning, implementation, and evaluation of approved marketing activities.

Working Location : Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)

You will play an important role to :

1) Brand Activities

• Support in recommendation and implementation of strategic and tactical brand initiatives.
• Sampling at relevant touch points e.g. in-store, on-ground, online and etc.
• Work closely with external agencies, Sales & Product Consultant team on sampling activities plan inclusive of planning on stock requirement, target outlets / locations, delivery.
• Work with agencies to develop sampling tools, communication materials to support the sampling activities.
• Follow through with Fulfillment agency on delivery of sample requests.
• Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery
• Prepare briefing documents to advertising agency on the key message to be portrayed.
• Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printing.
• Work closely with sales on the quantities and outlet allocations.
• Arrange for delivery and installation.
• In-store activation / Consumer Engagement activities e.g. roadshows & events.
• Work closely with Sales & Customer Marketing on the right channels and outlets selection, consumer recruitment to ensure efficient execution.
• Work with agency to develop communication materials to support the activities.
• Work with premium suppliers to develop the right gifts to support the activities.
• Evaluate the effectiveness of the brand activities (post-mortem).
• Support tactical Sales request e.g. press ad visuals, ad hoc sample, bundling request and etc.
• Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.

2) Digital Plan

3) Above-the-Line (ATL) Activities

4) Advertising & Promotion (A&P) Budget

5) Competitor Analysis

6) Reporting

To be successful in this role, you will need to have :

Seniorities

Employment type

Job function

Industries

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