Senior CRM Executive

Shopee Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Shopee Senior CRM Executive

About the Team

We are looking for a highly analytical and execution-focused Senior CRM Specialist to drive user lifecycle growth for Shopee Malaysia. You will lead advanced CRM planning, segmentation, testing, and performance optimisation initiatives to boost user engagement, retention, and revenue across our app ecosystem. As an individual contributor, you will be fully hands‑on in campaign execution while influencing CRM strategy through strong data insights.

Job Description

• Plan and execute CRM campaigns across key channels : Push Notifications, In‑App Messages, Emails, and Vouchers.
• Lead lifecycle strategies covering onboarding, activation, re‑activation, loyalty progression, and category engagement.
• Own advanced segmentation logic, targeting rules, and customer journey personalisation.
• Conduct A / B experiments with rigorous performance tracking, deep‑dive analysis, and actionable insights.
• Partner closely with Category, Product, and Data teams to support business priorities with CRM solutions.
• Maintain campaign documentation, reporting dashboards, and CRM tools hygiene.

Requirements

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Business Development and Marketing

Industries

Internet Marketplace Platforms and Technology, Information and Internet

Referrals increase your chances of interviewing at Shopee by 2x.

#J-18808-Ljbffr