Performance Marketing Associate

Performance Marketing Associate

AIRR Labs, Federal Territory of Kuala Lumpur, Malaysia

About Us

AIRR LABS is building lasting connections between brands and consumers in Southeast Asia. We provide a full suite of solutions that enable brands to bring their unique stories to life across the online customer journey.

We are looking for curious and highly motivated individuals who can seize exciting market opportunities and turn them into impactful brand strategies and execution.

Job Brief

We are looking for a hands‑on, detail‑oriented, and data‑driven Performance Marketing Associate to play a crucial role in supporting digital media execution across various platforms such as Lazada, Shopee, TikTok, and META. He / she will work closely with Senior Performance Marketing Associate and Manager to create, implement and optimize media buys that will help the commercial team meet revenue targets.

To succeed in this role, you must possess a strong understanding of media strategies and performance analytics.

Responsibilities

• Primary PIC for on‑time media buy executions, following media planning and strategy guidelines from Senior Performance Marketing Manager.
• Provide media buy results to assist Performance Marketing team and Managers in crafting media plans & reports for both external and internal stakeholders.
• Undertake research on media buy industry trends, competitor analysis & audience preferences.
• Main PIC for regular monitoring of media campaign budget usage, ensuring that campaigns are not underspending / overspending versus budget. Monitor performance versus targets, benchmarks / growth targets.
• Main PIC for client onboarding checklists and liaise with internal stakeholders to start media campaigns.
• Conduct regular data spot‑checks and trend analysis of ongoing media executions, ensuring that reports are accurate.
• Provide operations feedback to Performance Marketing team and Manager.

Requirements

Why Join Us?

If you’re passionate about performance marketing and thrive in a fast‑moving eCommerce environment, apply now!

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