Senior Executive- Performance Marketing

Responsibilities

Campaign Strategy, Execution & Optimization

• Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook / Instagram), TikTok, Apple Search Ads (ASA), and other emerging platforms.
• Leverage data analytics & attribution tools such as AppsFlyer, Mixpanel, and Looker to track campaign performance, analyze key metrics (CAC, aCAC, CIR, CPM, CPC, CTR, CR etc.), and ensure cost-effective results.
• Support A / B testing initiatives across creatives, audience targeting, and user redirection to drive continuous improvement.
• Prepare regular performance reports, manage campaign budgets efficiently, and ensure alignment with business targets.

Cross-Functional Stakeholder Engagement

Qualifications

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large-scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

ZALORA is an equal opportunities employer and welcomes applications from diverse candidates.

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