Senior Marketing Manager

We are seeking a dynamic and strategic Senior Manager, Marketing to lead our project launches and drive impactful marketing strategies for property developments in the Central Region. This position reports directly to the AGM, Marketing and is expected to play a leadership role in sales launches, executing marketing strategies, brand development and team performances to achieve business goals.

JOB DESCRIPTIONS :

Lead the end-to-end development and execution of sales launches and marketing strategies for new and existing projects.

Ensure effective rollout of soft and official launches, proper brand positioning and marketing initiatives that drive sales (on ground, online and offline).

Monitor timelines, budgets, and marketing strategies / campaign effectiveness and ROI.

Lead, coach, and motivate a team of project marketers to deliver excellence.

Build a collaborative, results-driven and agile marketing team that supports business objectives.

3. Branding & Communications

Oversee the creation of marketing collaterals and other brand assets in collaboration with the internal team and external agencies.

Ensure strong brand presence and brand consistency across all online and offline channels.

Conduct and provide market analysis and insights to support product positioning, pricing and marketing strategies.

Benchmark competitors and identify marketing opportunities.

5. Stakeholder Management

Collaborate closely with Sales, Product Development, Project, Finance, and Customer Care teams to align marketing efforts with achieving business goals.

Manage relationships with government agencies, bankers, media, suppliers and other consultants to ensure smooth and seamless execution of required tasks.

6. Events & Engagement

Plan and oversee impactful launch events, property showcases, and customer engagement activities.

Ensure professional execution and strong brand experience.

7. Reporting and compliances

Ensure all management reports are accurately updated and submitted on time.

Ensure timely submission to Ministry of Housing (MOH) on all required documents / reports including application or renewal of Developers Licenses, Advertising Permits, Form 7F, 7E and any other documents required by the authorities from time to time.

Ensure all launches, advertising and promotional initiatives and campaigns are conducted in full compliance with company policies, procedures and guidelines.

JOB REQUIREMENTS :

Degree in Marketing, Business Administration, Mass Communication, or equivalent.

10-15 years of marketing experiences in the property development industry.

Strong expertise in managing project development launches (pre and post launches), branding, build and maintain strong project and corporate branding and marketing budgeting and ROI.

Possess deep understanding of Malaysia’s property market trends and buyer behaviour.

Proven leadership and experience in managing teams and multiple project developments.

Regulatory knowledge and awareness of Malaysia’s housing regulations, guidelines, and requirement from KPKT and other advertising compliances (e.g., BNM, REHDA, KPKT).

Excellent verbal and written communication in English and Bahasa Malaysia. Mandarin proficiency is a plus.

Commercially astute, creative, and highly organized with a strong sense of accountability.

Paramount Property has a rich legacy in property development spanning more than four decades, tracing our roots to humble beginnings in Sungai Petani, Kedah where a rice miller’s first foray into property development would grow into the people’s developer. Our passionate, highly collaborative team at Paramount Property is driven by a shared vision with our parent company, Paramount Corporation Berhad– to change lives and enrich communities for a better world.

Perks and benefits : Medical, Miscellaneous allowance, Dental, Sports (e.g. Gym), Vision, Optical, Gym, Handphone Allowance, GHS, GPA and Sp.

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