Digital Engagement Manager

Company description

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with

people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative,

media, and tech, we work across capabilities and continents to make better connections and

achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully

transparent, we are always examining real human behavior to create authentic connections—

between brands and consumers, clients and partners, and ideas and outcomes.

Responsibilities

• Researching digital spectrum, viability and stats to recommend solutions & build a business case
• A proven track record in the development of strategic plans to benefit the prospect, (work experience with agency side)
• Evaluating and analyzing current strategies of the brand / business
• Mapping digital strategies to relevant KPIs surrounding first party data
• Analyzing competitor strategies to find the positioning / marketing gaps
• Ideation and creation of digital customer journeys to achieve the clients’ brands objectives
• Ability to localize global digital marketing strategies
• Creating creative routes and samples in sync with the strategies
• Developing solutions to meet clients & brand objectives based on consumer insight and data
• Spotting trends and technologies that play roles in consumer’s lives
• Integrating the digital strategies to create a powerful presentation for stakeholders
• Delivering strategic presentations
• Knowledge of key areas of creating a content strategy

Qualifications

Degree in Advertising, Marketing, Communication Science or equivalent

Excellent Consumer & Industry research skills

Additional information

#J-18808-Ljbffr