Trade Marketing Manager - FMCGAddiction Pet Foods • Pasir Panjang, Negeri Sembilan, Malaysia
Trade Marketing Manager - FMCG
Addiction Pet Foods • Pasir Panjang, Negeri Sembilan, Malaysia
2 days ago
Job descriptionMinimum of 5 years in FMCG trade / shopper marketing or key account / trade strategy with proven off‑take and ROI wins. Mastery of pricing & promo mechanics, category roles, planograms, POSM. Strong analytics chops (retailer portals, scan data, e‑comm dashboards); you turn data into action. Influence skills to drive outcomes without line authority; crisp project management and on‑time delivery. Bonus : pet care / health & wellness experience; comfort with AI tools for insighting, reporting, and content acceleration. Live channel playbooks and disciplined promo calendars across priority customers. Off‑take lift and improved promo ROI on top doors / SKUs. Flawless NPD GTM with repeat sell‑out. A simple dashboard tracking distribution, visibility, price‑pack, conversion, and spend. Reports to : Senior Trade Marketing Manager & Marketing Director. Work setup : Remote.
About The Role
Role : Trade Marketing Manager (FMCG)
Level : Managerial- Individual Contributor
Work Set-up : Remote
Turn shopper insight into a sell-out, without a team to manage—just outcomes to own.
What You’ll Do
- Own the channel plan (IC) : Build and execute trade roadmaps per channel / customer; create promo calendars, visibility grids, and planograms.
- Customer programs : Craft sell‑in / sell‑out toolkits, co‑develop JBPs with Sales, and secure features, displays, and exclusives.
- Shopper activation : Design promos, bundles, POSM, content, and merchandising briefs; coordinate execution with agency / field partners.
- NPD launch excellence : Lead go‑to‑market for new and hero SKUs—pricing / promo architecture, sell‑in decks, timelines, and door lists.
- Measure & optimize : Track off‑take, ROI / ROMI, and compliance using retailer portals, panels, and e‑comm dashboards; run test-and‑learn.
- Budget stewardship : Manage trade spend / claims and deliver post‑promo reviews with clear keep / kill / scale recommendations.
- Cross‑functional flow : Align forecasts and inventory health; flag demand risks and recovery actions.
- Events & retail theatre : Orchestrate roadshows, expos, and in‑store activations end‑to‑end (brief → execution → post‑analysis).
What You’ll Bring
How Success Looks (first 12 Months)
Role Details
Apply
Send your CV to
#J-18808-Ljbffr
Create a job alert for this search
Marketing Manager • Pasir Panjang, Negeri Sembilan, Malaysia