Senior Brand Manager

Blackmores Group is a leading natural health company with a proud Australian heritage and extensive reach across Asia Pacific. The company was founded by visionary naturopath Maurice Blackmore in 1932 with a vision to connect every person on earth to the healing power of nature through innovative, science‑backed health solutions for people and their pets worldwide.

Senior Brand Manager – Malaysia Market

Purpose of the Role

A Senior Brand Manager is responsible for shaping and maintaining the brand’s online presence, ensuring consistency across all digital channels, developing digital marketing strategies, engaging audiences through compelling content and managing online campaigns. The role also leverages data analytics to optimise brand performance and drive portfolio growth in Malaysia.

Responsibilities

• Craft brand strategies and brand plans to increase brand awareness and market presence.
• Lead a multi‑functional team to implement brand plans in the marketplace and monitor the performance of support plans.
• Analyse brand Profit and Loss (P&L) and drive profitability (Topline, GM % and Bottomline).
• Lead ongoing analysis and review of consumer, category, channel / customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
• Build productive relationships with key interfaces to manage the brand’s day‑to‑day operations, external partners, and agencies.
• Provide input to volume forecasting, financial updates, and monitor key indicators and drivers of brand performance (6P – Proposition, Product, Packaging, Price, Place & Promotion).
• Recommend solutions and implement improvements to meet annual targets (Financial and Brand metrics including market shares, penetration, and brand health).
• Participate in NPD launch management, building launch plans, customer sell‑in, and handling legal and regulatory issues.
• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place, and positioning.

Qualifications

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