Specialist, Prepaid Base MarketingU Mobile • Kuala Lumpur, Kuala Lumpur, Malaysia

Specialist, Prepaid Base Marketing

U Mobile • Kuala Lumpur, Kuala Lumpur, Malaysia

30+ days ago

Job description

U Mobile Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

U Mobile Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving. At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award-winning organization!#UnbeatableCareerAwaits

Top Reasons To Join Us!

Awarded For
Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
Bronze Winner in Cross-Generational Workforce Engagement (2024)
Gold Winner for Excellence in Workplace Culture (2021)
Comprehensive medical, dental, optical and insurance benefits
Flexi working hours arrangements
Staff Line & Device Subsidy
Smart Casual Attire
Child Parental Care Leave
Convenient location with access to public transport (Imbi Monorail / Bukit Bintang MRT)
Special employee discounts for selected F&B Brands

Job Summary

The Base Marketing Specialist is responsible for developing, executing and optimising customer lifecycle strategies that drive revenue growth, customer engagement and retention. The role requires expertise in campaign management, personalisation and data-driven marketing to deliver measurable business outcomes. The Specialist will leverage the CVM platform to design, test and execute campaigns, provide actionable insights and collaborate with cross-functional teams to enhance customer experience and monetization.

The Day-To-Day Activities

Develop and implement lifecycle strategies to improve retention, upsell and win-back.

Plan and execute monetisation and engagement campaigns to drive incremental ARPU.

Design personalised campaigns using segmentation and behavioural triggers.

Build, configure, test and launch campaigns via the CVM platform.

Conduct A / B testing to optimise offers, messaging and channels.

Generate campaign reports and deliver actionable insights to stakeholders.

Collaborate with cross-functional teams for seamless campaign execution.

Analyse results, track performance and share learnings to enhance future campaigns.

About You

Bachelor’s degree in Marketing, Business, Data Analytics or a related field

3–5 years’ experience in CVM, campaign management or customer lifecycle marketing

Experience with campaign management platforms (e.g., CVM, CMS, or equivalent)

Strong background in customer segmentation, analytics and data-driven decision-making

Skilled in campaign design and execution across multiple channels.

Strong analytical and reporting abilities, with the ability to turn data into insights.

Proficient in personalisation, A / B testing and performance optimisation.

Effective project management and stakeholder coordination skills.

Detail-oriented with a problem-solving mindset

Self-motivated and able to work independently

Strong communication skills, both written and verbal

Customer-focused with a drive for continuous improvement

What’s Next ?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Telecommunications

Referrals increase your chances of interviewing at U Mobile by 2x

Get notified about new Marketing Specialist jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia .

Marketing - General Recruitment (2025 Intake)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Marketing Operations - Open to Fresh Graduate

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

(Garena) Social Media Specialist - Contractor

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Brand Manager (Malaysia, Singapore, and Brunei)

Community Manager, Malaysia - 12 Month Contract

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 weeks ago

AliExpress-Integrated Marketing -Malaysia

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Expression of Interest : Trade Marketing Professionals

Assistant Marketing Manager - Performance Marketing & Media

Petaling Jaya, Selangor, Malaysia 5 days ago

Marketing Manager - Global Business Marketing - Malaysia

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Assistant Manager, Marketing Communication at MyTOWN Shopping Centre

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Petaling Street, Federal Territory of Kuala Lumpur, Malaysia 5 days ago

Market Growth Associate - Shopee International Platform, Cross Border (Open for Fresh Graduates!)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

E-Commerce Digital Marketing Specialist (MYSG)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Manager, Marketing at MyTOWN Shopping Centre

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago

Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Digital Marketing Specialist (Singapore & Malaysia, Luxury)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 23 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Create a job alert for this search

Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia

Related jobs

Digital Marketing Executive

Bjak • Petaling Jaya, Selangor, Malaysia

At BJAK, digital advertising is the engine that drives user acquisition, growth, and brand visibility across Southeast Asia. As we scale our platforms and reach millions of users, precision in execu...Show more

Last updated: 30+ days ago • Promoted

Marketing Specialist - Plaza Zurich

Zurich 56 Company Ltd • Kuala Lumpur, Kuala Lumpur, Malaysia

To drive growth and profitability in all assigned products through risk selection, pricing, negotiation, sales, retention, and quality service. Job Accountabilities - Key Accountabilities.Actively m...Show more

Last updated: 30+ days ago • Promoted

Marketing Executive (Remote)

Alpha Iota BPO Sdn Bhd • Kuala Lumpur, Malaysia

Join Our Alpha Iota Family, Where Everyone Wins!.Exciting Work-from-Home Opportunities.Learning & Development Programs to Upskill Yourself. Health and Wellness Perks & Benefits.Motivating and Suppor...Show more

Last updated: 30+ days ago • Promoted

Marketing Specialist - Plaza Zurich

Zurich Insurance • Kuala Lumpur, Kuala Lumpur, Malaysia

Marketing Specialist - Plaza Zurich.Location : Kuala Lumpur, Malaysia; Remote work available.To drive growth and profitability in all assigned products through risk selection, pricing, negotiation, ...Show more

Last updated: 30+ days ago • Promoted

Specialist, Prepaid Base Marketing

U Mobile Sdn Bhd • Kuala Lumpur, Kuala Lumpur, Malaysia

Specialist, Prepaid Base Marketing.For registered candidates, please login to apply.We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving. At U Mobile, we are always on the lookout ...Show more

Last updated: 30+ days ago • Promoted

Marketing Performance Specialist (TikTok & Facebook Ads)

MarketSense ICT Sdn. Bhd. • Kuala Lumpur, Kuala Lumpur, Malaysia

Marketing Performance Specialist.TikTok and Facebook advertising campaigns.You will be responsible for planning, executing, analyzing, and scaling paid marketing campaigns to drive brand awareness,...Show more

Last updated: 30+ days ago • Promoted

Sales & Marketing

VANGUARD • Kuala Lumpur, Kuala Lumpur, Malaysia

Curious, motivated, and self-driven individuals.People who enjoy meeting and connecting with others.Emerging leaders ready to take on challenges. We believe in putting our people first — your ...Show more

Last updated: 18 days ago • Promoted

Performance Marketing Specialist

EMAX Beauté International Sdn Bhd • Kuala Lumpur, Kuala Lumpur, Malaysia

Senior Growth Marketing Specialist at EMAX Beauté International Sdn Bhd.Join to apply for the role and drive growth across online channels. Own and grow online sales via Upbound website & marketplac...Show more

Last updated: 30+ days ago • Promoted

Performance Marketing Specialist

Prenetics • Kuala Lumpur, Kuala Lumpur, Malaysia

Prenetics Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Performance Marketing Specialist.Prenetics (NASDAQ : PRE), a leading health sciences company, is dedicated to advancing consumer he...Show more

Last updated: 18 days ago • Promoted

Marketing Specialist

Douglas Loh • Kuala Lumpur, Kuala Lumpur, Malaysia

Modern, energetic, and young working team.Work Hard Play Harder' environment & culture (we always mix fun with professionalism). Learn what it's like to be a proper accountant — the only way we know...Show more

Last updated: 30+ days ago • Promoted

Senior Executive, Product Marketing (Prepaid)

U Mobile • Kuala Lumpur, Kuala Lumpur, Malaysia

U Mobile Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Specialist, Product Marketing (Prepaid).U Mobile Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.We are Passionate, Inno...Show more

Last updated: 30+ days ago • Promoted

CX Transformation Specialist (Segment Postpaid & Prepaid)

CelcomDigi • SelangorMalaysia, Selangor, Malaysia

CX Transformation Specialist (Segment Postpaid & Prepaid).We are now ONE! #CelcomDigi – Celcom and Digi have merged to create Malaysia’s most inspiring telco‑tech company.This role focuses on optim...Show more

Last updated: 5 days ago • Promoted

Influencer Marketing Specialist

BingX • Kuala Lumpur

Quick Apply

Empowering the Future of Crypto.A leading crypto exchange since 2018.With 20 million registered users worldwide.Official crypto exchange partner of Chelsea FC. User-First, reliable, innovative, and ...Show more

Last updated: 30+ days ago

Specialist, Performance Marketing

NP Digital • Kuala Lumpur, Kuala Lumpur, Malaysia

NP Digital Federal Territory of Kuala Lumpur, Malaysia.Get AI-powered advice on this job and more exclusive features.Specialist, Performance Marketing. NP Digital (NPD) is a global award-winning per...Show more

Last updated: 21 days ago • Promoted

Specialist, Product Marketing (Prepaid)

U Mobile Sdn Bhd • Kuala Lumpur, Kuala Lumpur, Malaysia

Specialist, Product Marketing (Prepaid).For registered candidates, please login to apply.We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving. At U Mobile, we are always on the loo...Show more

Last updated: 30+ days ago • Promoted

Senior Marketing Specialist

Razer Inc. • Kuala Lumpur, Kuala Lumpur, Malaysia

Bangsar South, Federal Territory of Kuala Lumpur, Malaysia.Join or sign in to find your next job.Bangsar South, Federal Territory of Kuala Lumpur, Malaysia. Be among the first 25 applicants.Joining ...Show more

Last updated: 22 days ago • Promoted

Marketing Specialist : Brand & Dealer Campaigns (Travel)

Toyotsu Binter Automotive Parts Pte Ltd • Petaling Jaya, Selangor, Malaysia

A leading automotive parts company in Petaling Jaya is seeking a Marketing Specialist to drive marketing initiatives, manage branding, and enhance market engagement. With 4–6 years of experience, th...Show more

Last updated: 8 days ago • Promoted

Product Specialist (Prepaid / Postpaid)

CelcomDigi • Petaling Jaya, Selangor, Malaysia

This role involves ideating products, services, offers, and solutions that align with market demands and customer expectations. Ideation of products, services, offers, and solutions to meet market d...Show more

Last updated: 30+ days ago • Promoted