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Marcomm (Prepaid & Youth) Specialist

Marcomm (Prepaid & Youth) Specialist

CelcomDigiSelangorMalaysia, Selangor, Malaysia
18 days ago
Job description

Overview

MarComm (Prepaid & Youth) Specialist at CelcomDigi. You will shape and execute integrated marketing communications for prepaid and youth segments, working with the Unit Head to drive 360° campaigns that strengthen brand presence and support business objectives. Collaborate across Media, Digital, Sales, Partnerships, and other teams to deliver campaigns that resonate with target audiences and position CelcomDigi as a market leader in prepaid and youth segments.

Responsibilities

  • Work with the Unit Head, Marcomm (Prepaid & Youth) to drive the core business for prepaid and youth segments.
  • Develop and execute 360-degree integrated marketing plans with stakeholders across Media, Social, Digital, Brand Research, CGTM, Sales, Partnerships, and Business Owners.
  • Strategize messaging architecture and creative planning across platforms, ensuring alignment with internal stakeholders.
  • Implement and manage integrated prepaid and youth campaigns across multiple platforms and channels.
  • Collaborate with the Media team to develop and execute the overall media strategy with focus on efficiency and cost optimization.
  • Strengthen brand presence within each market segment by working with Creative and Media agencies to develop compelling campaigns.
  • Lead end-to-end execution of innovative campaigns across platforms, positioning the brand as a market innovator for the segment’s needs.
  • Track campaign performance, analyze results, and measure ROI to drive improvements in brand appeal and audience engagement.
  • Conduct monthly and quarterly competitive reviews to keep segment communications relevant and differentiated.
  • Uncover key segment insights and develop innovative marketing and branding strategies.
  • Lead discussions with senior leaders on campaign direction and foster cross-functional collaboration.

Requirements

  • Bachelor’s Degree, Post Graduate Diploma or Professional Degree in Mass Communication, Marketing, Economics, Engineering, Media or equivalent.
  • Strong brand and marketing background with relevant experience.
  • Good understanding of media and digital marketing.
  • At least 5 years of Brand Management or Category Management experience in FMCG / Telco / Advertising.
  • Customer-focused with strong project management and execution skills.
  • Strong business acumen and ability to think strategically.
  • Excellent interpersonal, communication, and leadership skills.

    • Job Unit : DCEO

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    Specialist • SelangorMalaysia, Selangor, Malaysia