Consumer Marketing Manager, MALSIN

Deliver the results that drive change. At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet.

We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative.

In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together. Join us in our exciting quest to build the future home.

Your Role

The Consumer Marketing Manager, Singapore & Malaysia is a key member of the regional Consumer Marketing team for the Commercial Area Emerging Markets (CA EM). Reporting to the Regional Consumer Marketing Senior Manager CA EM, the Consumer Marketing Manager, Singapore & Malaysia has responsibility for local Consumer Marketing initiatives, focused on the Electrolux brand.

This person drives Consumer Marketing elements of the Commercial Marketing Activation Planning (CMAP) and ensures first-class execution against these plans, testing, and optimizing along the way.

What you'll do

• Develop and execute against the Consumer Marketing elements of the Commercial Marketing Activation Plan (CMAP) for Singapore & Malaysia, within CA EM.
• Work alongside the APMEA & CA EM Retail Marketing, CA EM & Local Trade Operations (TO) and Consumer Direct Interaction (CDI) teams when Consumer Marketing initiatives have retail or ecommerce activation potential - test, learn, measure, and optimise.
• Drive Consumer Marketing content activation in Singapore & Malaysia, minimising content waste, measuring effectiveness, and feeding back to the planning and production decision makers.
• Work cross-functionally with local Sales, Product Line, and Controlling to understand the needs of customers and the wider organisation to sharpen marketing plans and maximise impact.
• Support the media briefing process into the BA EA Media team.
• Support the A-Brand content briefing process for major campaigns into the BA EA Content team (if / when Singapore & Malaysia are determined to be a lead market).
• Directly manage A-Brand content localisation for Singapore & Malaysia, via the BA content team, BA tools, or BA localisation network agency.
• Work in partnership with the Regional Consumer Marketing Senior Manager, CA EM, and the BA EA CP&A team for major, promotional, and tactical A-Brand campaigns in Singapore & Malaysia.

Who you are

Where you'll be

This role will be reporting to Regional Consumer Marketing Senior Manager, CA EM and you will be based in Malaysia.

Benefit highlights

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.

#J-18808-Ljbffr