Talent.com
Content Marketing Manager (Remote)

Content Marketing Manager (Remote)

smile.com.auMalaysia
30+ days ago
Job description

Smile is a national digital health company founded in 2006 comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia.

Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

Role Objectives

This role is designed for a Content Marketer with a proven track record of delivering measurable results through compelling, strategic, and high-performing content. You will be responsible for content across every stage of the stakeholder journey, driving aggressive new member acquisition and retention targets.

Success in this role requires being both creative and analytical , using AI tools to optimise content performance while applying strategic judgment, proactive ownership, and accountability. You will work closely with performance marketing, CRM, SEO, and product teams — ensuring consistent messaging while driving growth through content that delivers impact.

KEY RESPONSIBILITIES

Content Strategy Development

  • Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas.
  • Drive engagement and results across the funnel : awareness, lead generation, conversion, engagement, and retention.
  • Use AI-driven insights to identify content opportunities and refine targeting.

Content Creation & Optimisation

  • Produce engaging content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.).
  • Update and refresh existing content for SEO relevance and impact.
  • Apply AI tools for drafting, personalisation, and optimisation.

    • Audience Journey Mapping

  • Create tailored content for each stage of the audience lifecycle.
  • Implement personalised content to improve conversions and retention.

    • Campaign Management

  • Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives.
  • Track and report on performance; iterate using data-driven insights.

    • Brand Messaging & Positioning

  • Maintain consistent brand voice across all touchpoints.
  • Position Smile as a thought leader in digital health and dental cover.

    • Performance Analysis & Optimisation

  • Monitor KPIs (engagement, conversion, SEO rankings).
  • Use AI-powered analytics to improve delivery, targeting, and ROI.

    • Collaboration & Cross-Functional Alignment

  • Work directly with performance marketing, CRM, SEO, and product teams to ensure consistent messaging.
  • Contribute to a results-first team culture , sharing learnings and collaborating for impact.

    • Cost Efficiency & Resource Management

  • Manage content budgets effectively.
  • Optimise cost per new content piece while maintaining quality and reach.

    • Key Performance Indicators (KPIs)

  • Cost per new piece of content.
  • Content engagement & conversion impact.
  • Expansion into new mediums (video, infographics, interactive formats).
  • Contribution to new acquisition and retention targets.

    • Ideal Profile

    REQUIREMENTS

    This FULL-TIME ROLE will only suit someone who also meets the following requirements :

  • Has extensive experience and evidence of delivering exceptional results with Content Marketing.
  • Demonstrates strategic, analytical, and creative thinking.
  • Is proactive, a self-starter, and thrives in a high-performance culture.
  • Has perfect written and spoken English.
  • Uses AI tools confidently to improve efficiency and outcomes.
  • Operates with the highest integrity.

    • If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!

    What's on Offer?

  • 100% Remote : Enjoy the flexibility and convenience of working from anywhere.
  • Full-Time Position : Secure a stable and consistent work schedule.
  • Similar Time Zone : Work seamlessly with a team in a compatible time zone.
  • Established Company : Join a nearly 20-year-old successful & growing organisation.
  • National Presence : Be part of a national Australian company.
  • Meaningful Work : Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
  • Top-Tier Leadership & Team : Collaborate with 'A' leadership and 'A' players, including a successful Australian / Canadian Founder & CEO and a successful Silicon Valley CMO.
  • Excellent Culture : Thrive in a positive and supportive work environment with a long-serving team.
  • Creative Freedom : You will be supported to explore new ideas, formats, and approaches, making your work enjoyable and innovative.
  • Content Variety : Enjoy creating various content types, including blogs, e-books, infographics, videos, podcasts, and social media posts, keep your work dynamic and engaging.
  • Robust Editorial Calendar : Implement an organised editorial calendar and consistent content production that helps you align your efforts with key business milestones and seasonal trends.
    • Create a job alert for this search

    Marketing Manager • Malaysia

    Related jobs
    • Promoted
    Digital Content Operations Specialist (Remote Work; 12-month Retainer Contract)

    Digital Content Operations Specialist (Remote Work; 12-month Retainer Contract)

    FreelancingMalaysia, Malaysia
    Digital Content Operations Specialist (Remote Work; 12-month Retainer Contract).We are outsourcing a supporting specialist based outside of Hong Kong to help with the daily operations of our websit...Show moreLast updated: 30+ days ago
    • Promoted
    Content Moderator

    Content Moderator

    BIGOMalaysia, Malaysia
    This remote position offers a flexible work schedule and a clear, structured workflow.It’s well-suited for individuals who appreciate consistent responsibilities and value work-life balance.You’ll ...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Specialist, Content Support (6-month)

    Marketing Specialist, Content Support (6-month)

    FreelancingMalaysia, Malaysia
    Marketing Specialist, Content Support (6-month).This is a project-based, fully remote role to be based in Malaysia.We will prioritize candidates who are based in Malaysia and do not require a work ...Show moreLast updated: 30+ days ago
    TikTok Affiliate Manager

    TikTok Affiliate Manager

    Activate TalentMY
    Quick Apply
    The ideal candidate will be responsible for building partnerships with content creators, driving sales through affiliate collaborations, and optimizing performance to achieve revenue goals.This is ...Show moreLast updated: 4 days ago
    • Promoted
    Digital Marketing Specialist (Remote) for above 18 content

    Digital Marketing Specialist (Remote) for above 18 content

    FreelancingMalaysia, Malaysia
    Digital Marketing Specialist (Remote) for above 18 content.We are seeking a creative and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for develo...Show moreLast updated: 30+ days ago
    • Promoted
    Freelance Marketing (Remote, Malaysia)

    Freelance Marketing (Remote, Malaysia)

    Cudy TechnologiesMalaysia, Malaysia
    Freelance Marketing (Remote, Malaysia) at Cudy Pte.Cudy is an online tutoring company dedicated to providing high-quality educational services to students. We are looking for motivated individuals t...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Event Manager

    Marketing Event Manager

    Carlo Hefti AGMalaysia, Malaysia
    Our Client is a real-time blockchain.We are looking for a motivated and experienced Web3 Marketing Event Manager to join their dynamic team. In this role, you will be responsible for planning, execu...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Event Manager

    Marketing Event Manager

    Hyphen ConnectMalaysia, Malaysia
    Our Client is a real-time blockchain.We are looking for a motivated and experienced Web3 Marketing Event Manager to join their dynamic team. In this role, you will be responsible for planning, execu...Show moreLast updated: 30+ days ago
    • Promoted
    Web & Content Designer (Webflow, SEO & AI-Search Optimisation)

    Web & Content Designer (Webflow, SEO & AI-Search Optimisation)

    SmartPeepMalaysia, Malaysia
    Web & Content Designer (Webflow, SEO & AI-Search Optimisation).Get AI-powered advice on this job and more exclusive features. Designing Trust in AI : Web & Content Designer for Smart Healthcare & Sen...Show moreLast updated: 1 day ago
    Senior Performance Marketing Executive - FB / IG ads (Remote)

    Senior Performance Marketing Executive - FB / IG ads (Remote)

    Write EdgeMY
    Quick Apply
    Company Background : At Write Edge, we specialise in providing high-quality English and Writing tuition classes for Primary and Secondary school students in Singapore. The English enrichment centre w...Show moreLast updated: 3 days ago
    • Promoted
    Branding and Marketing Manager

    Branding and Marketing Manager

    MirxesMalaysia, Malaysia
    MiRXES is a Singapore-headquartered molecular diagnostic company with R&D, manufacturing, and clinical lab operations in Singapore, USA, Japan, and China. We specialize in microRNA technologies and ...Show moreLast updated: 30+ days ago
    • Promoted
    Content Marketing Specialist (B2B)

    Content Marketing Specialist (B2B)

    Fairview International SchoolMalaysia, Malaysia
    We are a digital health therapeutics company operating across SEA, focused on the intersection of mental health and physical chronic diseases. We combine behavioral science, psychology, data science...Show moreLast updated: 30+ days ago
    Marketing Manager

    Marketing Manager

    Kasagi LaboMalaysia, Malaysia, Malaysia
    Quick Apply
    Kasagi Labo is redefining how anime and manga fans engage with each other and creators.We’re building interactive platforms, global communities, and unique experiences that make fandom more authent...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing & Content Specialist

    Product Marketing & Content Specialist

    OpenLearning LimitedMalaysia, Malaysia
    We're looking for a creative and community-focused.Product Marketing & Content Specialist.This role is ideal for someone who lives and breathes content strategy, social media, and community buildin...Show moreLast updated: 30+ days ago
    • Promoted
    Growth Marketing Manager - Residential Leasing (Wellington, NZ focus)

    Growth Marketing Manager - Residential Leasing (Wellington, NZ focus)

    ReefMalaysia, Malaysia
    Growth Marketing Manager - Residential Leasing (Wellington, NZ focus).Growth Marketing Manager - Residential Leasing (Wellington, NZ focus). Be among the first 25 applicants.Get AI-powered advice on...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Monroe Consulting GroupMalaysia, Malaysia
    Executive recruitment company Monroe Consulting Group Malaysia is recruiting on behalf of a leading confectionery and bakery. As business growth and expansion continues, our respected client is seek...Show moreLast updated: 23 days ago
    • Promoted
    E-commerce Marketing Manager

    E-commerce Marketing Manager

    Living in a BubbleMalaysia, Malaysia
    Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.Living in a Bubble is a fast-growing e-commerce brand specializing in premium campervan accessories.Wi...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Fairview International SchoolMalaysia, Malaysia
    Conduct market surveys, track trends, and provide insights into pricing and consumer behaviour for management.Evaluate market conditions, consumer behaviour, competitor trends, and provide recommen...Show moreLast updated: 30+ days ago