Trade Marketing Team Lead

Overview

We are looking for an experienced and results-driven Trade Marketing Team Lead to spearhead trade marketing strategies, ensure excellence in field execution, and drive brand visibility in the market. This role will lead a team to plan, implement, and optimize trade marketing activities that support sales objectives and strengthen retailer partnerships. The ideal candidate will combine strategic thinking with hands-on operational oversight, ensuring all campaigns are executed on time, within budget, and with measurable impact.

Responsibilities

• Lead the development and execution of trade marketing plans across channels.
• Manage and mentor the trade marketing team to deliver high-quality in-store activations.
• Ensure field execution excellence through regular market visits and compliance monitoring.
• Collaborate closely with sales, merchandising, and brand teams to align initiatives with business goals.
• Analyze market trends, sales data, and competitor activities to identify opportunities and threats.
• Optimize trade spend and evaluate ROI on promotional activities.
• Build and maintain strong relationships with key retail and distribution partners.

Qualifications

Details

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