Marketing Manager

Key Responsibilities : Strategy and Execution

• Develop and execute branch-level marketing plans that drive customer visits and loan originations.
• Plan seasonal and festive campaigns to increase redemptions, renewals, and ticket sales. Digital Marketing
• Run localized Facebook, TikTok, and Google Ads campaigns targeting customers in specific geographic areas.
• Oversee content creation : short videos, customer testimonials, pawn tips, and gold knowledge.
• Manage social media channels and content calendars (BM / Chinese). On-ground and Community Engagement
• Coordinate traditional marketing : flyers, buntings, community events, and vendor promotions.
• Work with local influencers, NGOs, and committees to build brand trust.
• Organize customer appreciation days, free gold valuation events, and awareness booths. Customer Retention and CRM
• Manage WhatsApp / SMS reminder systems for renewals, expiry alerts, and promos.
• Develop and promote referral, loyalty, or membership reward campaigns. Performance Monitoring
• Track and report campaign results (CPL, conversion, footfall impact).
• Continuously optimize campaigns based on ROI and customer response. [Apply now at https : / / my.hiredly.com / jobs / jobs-malaysia-hiredly-x-job-marketing-manager-13]
• Minimum 5 years of experience in retail marketing, financial services, pawnbroking, or related sectors.
• Proven success with hyperlocal campaigns targeting B40 / M40 or community-focused segments.
• Strong understanding of Facebook Ads Manager, Google Ads, and basic CRM tools.
• Able to manage both offline (traditional) and online (digital) marketing channels.
• Fluent in Bahasa Malaysia and Chinese (spoken / written). English is a bonus.
• Independent, self-starter, resourceful – you’ll lead this department.