Country General Manager

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We are seeking a results-oriented and operationally strong Country General Manager to lead and grow our operations across Malaysia. The ideal candidate must bring extensive hands-on operational experience in the equipment rental industry or a similar asset-heavy, service-driven sector. A solid academic foundation with a degree in Finance or Accounting is essential for overseeing financial performance and driving sustainable growth.

This role is responsible for managing full P&L accountability, operational expansion and the consistent delivery of high service standards across all locations. The successful candidate will combine strategic leadership with operational discipline to scale the business and ensure profitability.

Key Responsibilities

Operational Leadership :

Drive operational excellence across all business units with a deep understanding of service workflows, logistics and after sales service in the equipment rental or similar sector. Implement and continuously improve processes to ensure safety, efficiency and service consistency. May travel across branch offices in Malaysia to oversee ground operations and maintain alignment with company standards.

Strategic Leadership & Expansion

Develop and execute Malaysia’s strategic growth plan in alignment with corporate objectives. Identify new market opportunities and lead the setup of new branches, ensuring smooth operational launches and integration. Build and maintain key customer relationships and partnerships to expand market presence and revenue streams. Oversee financial operations, ensuring compliance with budgets and financial goals. Monitor and manage the country’s P&L including revenue, cost control, margin and profitability.

Team & Performance Management :

Lead, coach and develop cross-functional teams across multiple sites to ensure strong local leadership and staff engagement. Foster a high-performance culture rooted in accountability, operational excellence, and continuous improvement. Oversee recruitment and workforce planning to support current operations and future expansion.

Key Requirements

Proven track record in operational leadership within the equipment rental industry or similar sectors (e.g., logistics, construction services, fleet management or industrial services).

Strong financial acumen with a Degree in Finance / Accounting or related field.

Demonstrated ability to manage multi-site operations and drive profitability in a service-focused environment.

Strong leadership, communication and change management skills.

Willingness to travel frequently across Malaysia.

Excellent interpersonal and communication skills.

Unlock job insights Salary match | Number of applicants | Skills match

Your application will include the following questions :

Which of the following statements best describes your right to work in Malaysia?

Which of the following types of qualifications do you have?

How many years' experience do you have as a general manager?

Are you willing to travel for this role when required?

With over 40 years of experience since its incorporation in 1981, ETHOZ Group has established itself as the market leader in Integrated Automotive Leasing and Capital Financing Solutions in Singapore. The Group has since expanded internationally into China and Malaysia operating business networks covering the major markets of both countries.

Our operations span across several key industries present in every modern economy : Automotive, Capital Financing and Equipment Leasing. Guided by a dynamic, innovative business culture and backed by a team of dedicated staff, ETHOZ strives to become the region’s leading diversified services company.

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