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We are looking for a creative and versatile Content Creator who is responsible for leading the ideation , creation , and execution of high-quality, engaging content across digital platforms — including social media, website, campaigns, and ads. This role combines strategic storytelling with hands-on production (photo, video, copywriting) to drive brand awareness, engagement, and conversions.
Job location : Kawasan Perindustrian Desa Aman (close to Bandar Sri Damansara)
Overview
Content Creator responsible for leading ideation, creation, and execution of content across digital platforms, combining strategic storytelling with hands-on production to drive brand awareness, engagement, and conversions.
Responsibilities
- Develop and execute content strategies aligned with overall marketing goals and brand identity.
- Conceptualize creative campaigns, storytelling angles, and social media series that resonate with target audiences.
- Stay updated on digital and social media trends, especially within parenting, kids, and lifestyle categories (if relevant).
- Plan, script, shoot, and edit video content (Reels, TikToks, product videos, etc.).
- Write compelling captions and video hooks.
- Manage end-to-end content production for marketing campaigns (from concept to publishing).
- Ensure content aligns with campaign KPIs (reach, engagement, conversion).
- Maintain a cohesive brand tone and visual language across all platforms.
- Ensure messaging aligns with brand values, product positioning, and audience insights.
- Track, analyze, and report content performance (engagement, reach, conversion, etc.).
- Use data insights to refine future content direction and improve ROI.
- A / B test different content formats and hooks to enhance audience response.
Requirements
Education & Experience
Bachelor’s degree in Marketing, Communications, Media, or a related field.3–5+ years experience in content creation, digital marketing, or creative storytelling roles.Skills
Strong creative direction and storytelling skills.Excellent copywriting and visual communication abilities.Proficient in content creation tools (Adobe Creative Suite, CapCut, Canva, etc.).Skilled in short-form video editing (Reels, TikTok, YouTube Shorts).Understanding of content analytics, SEO basics, and social media algorithms.Photography and videography experience preferred.Personal Qualities
Self-driven, detail-oriented, and proactive.Able to balance creativity with strategy.Collaborative and comfortable leading creative brainstorming sessions.Passion for digital trends, lifestyle, and brand storytelling.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing, Public Relations, and Writing / EditingIndustries
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