Senior Manager, Digital Campaign

Location

2X Wilayah Persekutuan Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Job Purpose

The Senior Manager, Performance Marketing, leads the strategy, innovation, and execution of high‑impact digital advertising initiatives across platforms to drive measurable business growth. This role oversees a team of performance specialists, ensures campaign excellence across paid media channels, and partners closely with clients and internal stakeholders to align marketing execution with strategic objectives. The Senior Manager acts as the performance thought leader, translating business goals into agile marketing actions while driving optimization, innovation, and ROI across channels—with a strong focus on B2B funnel metrics and performance attribution.

Key Responsibilities

• Lead Performance Marketing Strategy : Architect and implement full‑funnel performance marketing strategies across digital channels (SEM, paid social, display, native, programmatic), tailored to client objectives across B2B acquisition, engagement, and conversion stages.
• Drive Business Impact through B2B Funnel Insights : Analyze and optimize campaign performance across key B2B metrics such as CPL, MQLs, SQLs, pipeline contribution, and ROAS. Ensure accurate tracking and alignment of performance marketing efforts with the client's sales funnel and revenue goals.
• Oversee Multi‑Platform Campaign Excellence : Supervise end‑to‑end campaign execution across platforms including Google Ads, LinkedIn, Meta, Microsoft Ads, 6sense, and programmatic networks. Ensure campaigns are optimized for scalability, efficiency, and funnel‑stage effectiveness.
• Cross‑Functional Leadership : Collaborate closely with Creative, Strategy, Martech, and Analytics teams to deliver cohesive, high‑performing campaigns. Provide direction in messaging, audience segmentation, and channel strategy that aligns to buyer journey stages.
• Team Leadership and Capability Development : Lead and mentor a team of performance marketers. Foster a high‑performance culture by building capabilities in media buying, funnel mapping, automation tools, and testing frameworks. Provide career coaching and ongoing performance feedback.
• Recruitment and Team Scaling : Play an active role in recruiting top‑tier performance marketing talent to support team expansion. Partner with Talent Acquisition to define role requirements, participate in interviews, and help onboard new hires—ensuring the team scales efficiently in line with business growth.
• Innovation and Process Optimization : Implement operational efficiencies, including automation, templates, workflows, and knowledge sharing. Drive innovation in audience strategies, bidding methodologies, retargeting, and predictive analytics.
• Client Partnership and Advisory : Act as the senior performance advisor to clients, translating data into meaningful business insights. Present campaign outcomes and strategic recommendations, with a focus on demonstrating impact across B2B funnel stages.

Key Challenges

Qualifications, Skills, and Knowledge

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