Data Analytics & AI Product Analyst

Job Description

Growthdesk is looking for a Data Analytics & AI Product Analyst to join our team to drive campaign performance and measure the impact across various social media platforms.

A cool, sharp, witty and talented person who is interested in digital marketing, obsessed with optimization, love numbers and tech startups in general. We are looking for someone who is a self-starter - doesn’t always need to be told what to do, and can balance time and manage themselves. Successful candidates must have excellent analytical skills, attention to detail, be problem-solvers and is a multi-tasker.

What you will be doing:

• Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
• Have strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpoints
• Collaborate with internal teams to optimize user funnels and experience
• Brainstorm new and creative growth strategies (including identification of new trends in digital marketing and evaluate new technologies) adhering to best practice guidelines
• Plan, execute and measure experiments and conversion tests including A/B and multi-variate testing and dynamic ads optimization

Qualifications

• 1-3 years experience in a data related role.
• Deep knowledge of Microsoft Excel and Visualization of Data
• At least a diploma in marketing or related fields such as analytics, communication and statistics or sciences.
• Highly analytical and data driven. Proficient in A/B testing, tracking and reporting on key metrics that measure performance in campaigns inclusive of traffic, revenue, conversions, and ROI.
• Deep Knowledge of campaign setup, ad creation for FB and Google including keyword research, google analytics
• Kept abreast of the latest developments in ad-tech and updates of Google, Facebook, Instagram, and Linkedin or other innovative ad-tech platforms
• Passionate about Digital marketing and not afraid to suggest ideas, solid excel and communication skills, and great attention to detail
• Day-to-Day use of Google Analytics and other analytics dashboards
• Preferably Google Adwords, Analytics certified, other Google certification will be a plus

Additional Information

• Quarterly bonus
• Work with a team that believes in cultivating growth mindset in each and every team member
• A role that offers a breadth of learning opportunities and a highly collaborative environment
• A flat hierarchy and with a high level of autonomy
• We believe in a happy work environment and culture!