Marketing Executive

VDart Software Services Pvt. Ltd.Selangor, 10, Malaysia

4 jam yang lalu

Jenis pekerjaan

Quick Apply

Penerangan pekerjaan

Duration : Full Time

Location : Puncak Alam

Experience Level : 3+ years

Salary : RM5000 RM6500

Job Title - MARKETING EXECUTIVE

PURPOSE

The Marketing Executive is responsible for the end-to-end planning, coordination, and execution of all marketing initiatives within Star Glory's Duty-Free Retail environment. This dynamic role drives commercial success by developing and deploying integrated marketing campaigns across retail activations, digital channels, vendor partnerships, and corporate brand building, all while ensuring rigorous budget management and compliance

ACCOUNTABILITY

Retail Marketing & Brand Activation
Management : Plan, coordinate, and execute the annual marketing calendar, including all in-store, seasonal, and thematic campaigns to drive foot traffic, conversion, and average transaction value (ATV) in the retail stores.
Brand Activations : Serve as the key liaison for international and local brand partners. Strategically plan and deliver high-impact vendor brand activations (e.g., pop-ups, sampling events, visual merchandising takeovers) that align with brand guidelines and Duty-Free regulations.
& Collateral : Oversee the production, distribution, and setup of all marketing collateral, Point-of-Sale (POS) materials, and visual merchandising elements to ensure flawless campaign execution across all retail touchpoints.
Digital Marketing & Corporate Brand Building
Strategy : Plan and execute digital marketing campaigns, including content creation, social media management, email marketing, and in-app promotions, specifically tailored to the duty-free traveler audience.
Branding : Support the development and maintenance of the Star Glory corporate brand identity, ensuring consistency across all internal and external communication channels and marketing materials.
Tracking : Monitor, analyze, and report on the performance of all digital and retail campaigns using key metrics (e.g., ROI, footfall, engagement rates) to provide actionable insights and recommendations.

c. Financial Management & Coordination

Budget Control : Track, monitor, and manage the full marketing budget , including working closely with Category Managers and Finance to accurately forecast expenditure, process invoices, and ensure compliance with approved limits.

Reporting for Approval : Compile comprehensive reports and proposals for all marketing initiatives, detailing cost projections, expected returns, and secured vendor contributions, and submit them for management approvals .

Cross-Functional Coordination : Collaborate closely with the Retail Operations, Merchandising, and Purchasing teams to ensure seamless alignment of marketing activities with stock availability, store layouts, and sales targets.

EXPERIENCE & QUALIFICATION

Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

Minimum of 2-3 years of experience in marketing, preferably within the Retail, Travel Retail, or FMCG / Luxury goods sectors.

Proven experience in project management, campaign execution, and managing external vendors / agencies.

Familiarity with digital marketing platforms and analytics (e.g., social media tools, Google Analytics).

Exceptional organizational skills and a strong attention to detail, particularly in budget management and reporting.

Strong communication and presentation skills, with the ability to influence and manage internal and external stakeholders.

Solid problem-solving abilities and effective cross-functional communication skills.

KEY COMPETENCIES

Strategic Thinking - Develop marketing strategies that align with overall business goals. Manage the budget, allocating resources effectively and ensuring campaigns are cost-efficient.

Analytical Thinking - using market data and to monitor and evaluate the effectiveness of market activities and make necessary adjustments. Ability to make tactical decisions in an ever-changing market environment.

Business Acumen - Be able to effectively manage marketing budgets. Understand financial metrics such as ROI and sales growth to assess the contribution of market activities.

Interpersonal & Communication - Ability to express ideas clearly and effectively in both written and verbal form. Able to builds strong relationships and gains support for initiatives.

About VDart

We are Purpose Driven, High Growth and a Great Place to Work Certified Organization!

VDart is one of the fastest growing talent management and digital solution providers established in the year 2007. As part of our continued Global Growth Strategy, we are excited to bring digital capabilities to Malaysia. VDart Malaysia Sdh Bhd will serve as our Regional Headquarters for ASEAN region. We are committed in bringing world class technology, build strong digital talent pool in emerging technologies and transform how businesses leverage technology in Malaysia. We serve various customers including Fortune 100 companies across various domains globally. VDart partners with industry leaders in Cloud, Intelligent Automation, IoT, Customer experience, and Security solutions. With distinct digital practices, we help our partners to build for tomorrow by reimaging their business today. From helping our partners to bridge talent in product development and embedded software, we provide resources and solutions globally across a wide range of industries, from automotive and mobility to energy, healthcare, and life sciences, manufacturing, consumer industries, and beyond.

VDart : Digital Consulting & Staffing Solutions

VDart is a leading digital consulting and staffing company founded in 2007 and headquartered in Alpharetta, Georgia. VDart is one of the top staffing companies in USA & also provides technology solutions, supporting businesses in their digital transformation journey. Digital consulting services, Digital consulting agency

Core Services :

Digital consulting and transformation solutions

Comprehensive staffing services (contract, temporary, permanent placements)

Talent management and workforce solutions

Technology implementation services

Key Industries : VDart primarily serves industries such as automotive and mobility, banking and finance, healthcare and life sciences, and energy and utilities. VDart - Products, Competitors, Financials, Employees, Headquarters Locations

Notable Partnership : VDart Digital has been a consistently strong supplier for Toyota since 2017 Digital Transformation Consulting & Strategy Services | VDart Digital , demonstrating their capability in large-scale digital transformation projects.

With over 17 years of experience, VDart combines staffing expertise with technology solutions to help organizations modernize their operations and build skilled workforce capabilities across multiple sectors.

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Marketing Executive • Selangor, 10, Malaysia