Media Planning Manager

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Company Description : Publicis Groupe, known for its world‑renowned creativity, best‑in‑class technology, digital and consulting expertise, is the world’s third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four solution hubs : Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. The 2019 acquisition of Epsilon further scaled a data‑led offering and provided true momentum to our clients’ own transformation. This model, with a country‑led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

The Power of One model breaks down silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health, enabling them to work seamlessly and efficiently to help clients transform marketing and business at scale. The role of a Regional Client Leader is essential for driving growth, understanding and leading our clients’ own transformation through delivering the true scale of our agencies’ capabilities.

Responsibilities

• Client Management
• Establish a good relationship with clients, obtaining feedback from time to time, resulting in overall clients’ satisfaction; little or no clients’ complaints on major issues.
• Responsive to clients’ requests in an accurate and appropriate manner.
• Update the clients on new packages, competitive alerts, new media opportunities and follow‐through on campaigns.
• Communicate to the team on clients’ special requests (e.g., special, ad‑hoc reports).
• Business Partner Management
• Develop good relationships with business partners (e.g., creative, media owners), enabling the obtaining of updated information (formats, guidelines, packages, deadlines) that contributes to the work objectives, value‑add to clients or a smooth campaign placement.
• Ensure clear documentation on all communications with business partners.
• Ensure terms and conditions in media owner contracts are approved by supervisor.
• Research & Media Applications Proficiency
• Perform basic and advanced functions of planning / booking systems, both syndicated and proprietary, thus completing each transaction / placement successfully.
• Generate reports (e.g. by medium, pre‑ and post‑buy, syndicated and proprietary reports).
• Apply agency's planning approach.
• Financial
• Accurate and timely input into billing system.
• Update and follow‑through all changes to media placement.
• Adhere to media planning process.
• Reconcile media payment variances.
• Industry Knowledge (Consumer, Business or Brand Insights)
• Basic understanding of media scene & developments—online & offline media.
• Basic awareness of brand and product categories, and the competitive framework, thus able to carry out online & offline media planning.
• Conduct basic analysis of target involvement with the various media.
• Apply the insights of the analysis to create an effective plan / buy.
• Investment Management
• Optimize / adhere to budget constraints in clients’ / schedule brief.
• Perform expenditure update.
• Manage and allocate cost for brands across medium used.
• Corporate Responsibility
• Demonstrate appropriate behaviours to uphold the company's image, reputation and credentials.

Qualifications

3-4 years of experience in a media agency

Additional Information

Seniority level

Employment type

Job function

Industries

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