![[Publishing Center] Social Media Marketing Specialist / Senior, Malaysia(A206740)](https://cdn-logos.talent.com/v1/logo/image?feedcode=whatjobs-my&company_name=MOONTON%20GAMES){kind=logo}
[Publishing Center] Social Media Marketing Specialist / Senior, Malaysia(A206740)
MOONTON GAMESKuala Lumpur, Kuala Lumpur, Malaysia7 hari lalu
Penerangan pekerjaan3+ years in game localization marketing, with proven success in leading SEA market campaigns (Malaysia focus preferred). Integrated campaigns blending online / offline channels (TikTok, influencers, live events). Data-informed pivots that lifted campaign results (e.g., improved CTR, CPM, engagement, or ROI). Crisis management in high-pressure environments (e.g., player backlash, cultural missteps). Deep network of Malaysian partners (content vendors, KOL agencies). Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms). Awareness of cultural / religious sensitivities and gaming regulations. MOBA / competitive gaming expertise : Understanding of player motivations, esports cycles, and content trends. Passion for MOBA. Collaboration agility : Navigate time zones and cultural gaps to align global / regional stakeholders. Resilient results-focus : Deliver under tight deadlines and unexpected challenges. Unlimited office pantry snacks & afternoon tea arrangements! Attractive bonus structure Collaboration with a dynamic, global team around the world Rank promotion program Convenient & accessible locations Mentorship program for new employees to quickly get familiar with the business and corporate culture Annual company trip Team building activities Mental health & wellness initiatives MOONTON Talks & educational programs
(Publishing Center) Social Media Marketing Specialist / Senior, Malaysia(A )
Be among the first 25 applicants
- Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities).
- Develop integrated marketing plans spanning digital (TikTok / Facebook / Instagram / Youtube), events, and partnerships to amplify patch launches.
- Execute downstream localization : Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances).
- Unlock local synergies : Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact."
- Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats).
- Own complex patch launch local campaigns and business metrics, manage vendor quality / cost, and mitigate risks (e.g., PR crises triggered by cultural / religious sensitivities).
Requirements
Unleash Your Potential at MOONTON Games
MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends : Bang Bang. But we're also so much more! We're a global game development and publishing powerhouse with our award-winning games and intellectual properties!
At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.
Benefits
Apply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology, Writing / Editing, and Project Management
Industries
Technology, Information and Media and Broadcast Media Production and Distribution
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