Senior Executive, Marketing (YouCity, Cheras)

Responsibilities

• Plan, manage, measure and coordinate end‑to‑end all marketing activities, campaigns, events and branding activities of the company.
• Provide suggestions, brainstorm, develop and implement innovative marketing ideas in line with company brand values and objectives.
• Undertake market research to identify market opportunities and challenges.
• Liaise with media, creative, digital, advertising and external agencies / intercompany to ensure compliance with company brand values and objectives.
• Assist in driving marketing strategies, formulate and implement overall marketing plans.
• Develop social media plans for all retail assets.
• Take charge of all digital assets from the website, social media and digital directory.
• Carry out any other duties as and when instructed by Management from time to time.

Qualifications

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