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Social Media Community & Commerce Manager SEA / ANZ

Social Media Community & Commerce Manager SEA / ANZ

Clarks groupKuala Lumpur, Kuala Lumpur, Malaysia
30+ hari lalu
Penerangan pekerjaan

Social Media Community & Commerce Manager SEA / ANZ

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Job Description

Posted Tuesday, August 5, 2025 at 4 : 00 PM

Key Responsibilities

  • Managing and growing Clarks social media communities on owned Facebook, Tik Tok and leverage on global IG to ensure consistent feature on SEA ANZ contents.
  • ENERGISE our social channels with inspiring, entertaining and informative content, building relevance within each channel whilst staying true to the Clarks brand positioning.
  • Activate a ‘Social first’ brand strategy, delivering INNOVATIVE PROGRAMS that drive follower growth and engagement in key channels; acting fast to ‘test & learn’ new initiatives that place us at the forefront of new developments within social and gaming.
  • Build and nurture an engaged digital community, responding to comments, DMs, and mentions in a timely, brand-right manner.
  • Encouraging user-generated content and fostering a sense of belonging.
  • Monitoring social media trends and identifying potential issues that could impact the brand.
  • Collaborating with other teams (retail, VM, marketing) to develop content and strategies.
  • Monitoring community engagement and growth using KPIs follower growth rate, and engagement rate.
  • Social media guardian for SEA and ANZ pages, ensuring alignment in content calendars, tone of voice, and brand consistency across all platforms.

KOL & Creator Partnerships

  • ACTIVATE UGC & influencer content as a key pillar of Clarks social strategies. Develop clear KPI’s and metrics and optimise in real time to ensure continuous improvement and growth.
  • Foster relationships with influencers, and TikTok creators to amplify organic reach.
  • Work with creators to produce authentic, relevant content that speaks to our target audience and product benefits.
  • Track performance of influencer collaborations and ensure alignment with campaign KPIs.

    • TikTok Live & Social Commerce

  • In collaboration with E-commerce Director, develop and grow a dedicated TikTok Live community – management and coordinating livestream
  • Partner with internal teams and talent to ensure livestreams are entertaining, brand-right, and commerce-focused.
  • Monitor social conversations, trends, and competitor activity to proactively identify content opportunities or potential risks
  • Share regular insights and recommendations with the wider team to keep Clarks culturally relevant and community-first

    • Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • Exceptional written communication skills; including firm grasp of English grammar
  • Minimum 3 to 5 years of experience in social media, influencer marketing, or digital community management (retail / fashion / footwear background preferred)
  • Proven experience of copy writing for social channel with strong written and verbal communication skills with a sharp eye for tone, trends, and detail
  • In depth knowledge of social media trends, concepts, best practices, and analytics
  • Organizational, Project Management, and Customer Relationship skills
  • Ability to juggle multiple projects, timelines, and stakeholders in a fast-paced environment
  • Experience in managing TikTok and driving engagement or commerce through livestreaming will be an advantage.
  • Understanding of SEO best practices and analytics and advantage (not essential)

    • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Social Media Manager • Kuala Lumpur, Kuala Lumpur, Malaysia