Position : LinkedIn & Twitter Content Creator / Writer
Job Type : Full-Time - 100% remote
Working hours : US Timezone (PST)
About Our Client
Our client is a performance marketing agency specializing in scaling direct-to-consumer brands through strategic media buying, creative strategy, growth forecasting, and data analytics. They have successfully helped multiple brands scale their paid social strategies.
Role Overview
We’re seeking a strategic social media ghostwriter / content creator to build and amplify our CEO’s personal brand on Twitter and LinkedIn.
Key Responsibilities
1. Content Strategy & Creation
- Develop & execute Twitter + LinkedIn strategies, positioning the CEO as a thought leader
- Create 15–20 Twitter posts / week and 2+ LinkedIn posts / week
- Write strategic Twitter threads on methodology, case studies, and insights
- Simplify complex marketing concepts for DTC founders & marketing leaders
- Build platform-specific series highlighting creative strategy, media buying, and incrementality measurement
2. Brand Voice & Authenticity
Master CEO’s voice, tone, and style through regular collaborationAlign all content with expertise in private equity, performance marketing, and agency operationsMaintain brand guidelines while adapting for platform nuances3. Industry Engagement & Community Building
Monitor and engage with DTC, performance marketing, and paid social conversationsBuild relationships with influencers, founders, and marketing leadersLinkedIn : Connect with potential clients and partnersTwitter : Participate in discussions, trending topics, and industry eventsEngage prospects discussing growth challenges or agency needs4. Lead Generation & Business Development
Create content targeting DTC founders, CMOs, and marketing directorsBuild content funnels from follower → leadLinkedIn : Target decision-makers at 7–8 figure brandsTwitter : Build authority through real-time insights and engagementWork with sales to address prospect pain points in contentDevelop lead magnets, downloadable resources, and compelling CTAs5. Performance Analysis & Optimization
Monitor platform analytics to find high-performing, high-quality engagement contentTrack funnel from impressions → qualified leads → consultationsA / B test content formats, CTAs, and strategiesProvide weekly reports on :Follower qualityEngagement ratesLead generationPipeline contributionContinuously refine strategy based on business resultsRequirements
Marketing Expertise
3+ years in performance marketing, paid social, or DTC marketingDeep knowledge of Facebook / Meta ads, creative strategy, and performance metricsUnderstanding of DTC growth strategies and challengesFamiliarity with industry terminology, trends, and key playersWriting & Communication Skills
Exceptional writing skills with social media content experienceAbility to make complex marketing ideas engaging and accessibleTwitter-specific content expertise (threads, polls, Spaces)Strong storytelling for case studiesSocial Media Management
Proven success growing B2B executive or agency Twitter & LinkedIn accountsDeep knowledge of algorithms, formats, and audience behaviorsExperience with tools like Hootsuite, Buffer, Shield, LinkedIn Sales NavigatorExpertise in adapting content cross-platformPreferred Qualifications
Ghostwriting experience for executives in marketing or agency settingsBackground with performance marketing agencies or scaling DTC brandsHistory of creating content that generated qualified leadsUnderstanding of agency business models and client acquisitionSuccess Metrics
Follower Quality Growth : +30% per quarter in ideal client followersEngagement Rate : 4%+ average across platformsLead Generation : 8+ qualified leads per month via contentPipeline Contribution : 15%+ of new consultations / proposalsContent Performance : Consistent reach & engagement on educational posts