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Marketing Manager (Global)
Marketing Manager (Global)NASTY Worldwide • Petaling Jaya, Selangor, Malaysia
Marketing Manager (Global)

Marketing Manager (Global)

NASTY Worldwide • Petaling Jaya, Selangor, Malaysia
30+ days ago
Job description

About Us

We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies. Our culture values smart execution, strong partnerships, and meaningful consumer engagement.

The Role

As Marketing Manager, you’ll lead end-to-end marketing campaigns, launches, and trade activations. Your mission is to drive growth across the full sales funnel, strengthen distributor and retail relationships, and manage a high-performing marketing team.

Strategy & GTM

  • Define GTM strategies for new product launches and brand campaigns.
  • Draft campaign briefs covering objectives, audiences, budgets, channels, and timelines.
  • Deliver integrated campaigns across offline, digital, and community platforms.

Trade Marketing & Retail Activation

  • Own the annual / seasonal trade activation calendar.
  • Develop POSM plans, merchandising strategies, and retailer incentive programs.
  • Support distributors and retail partners to maximize visibility and sales.

    • Consumer & Community Engagement

  • Build and grow audiences on Telegram, Instagram, and relevant communities.
  • Lead brand activations such as events, sampling, and partnerships.
  • Collaborate with ambassadors, KOLs, and partner networks for advocacy.

    • Leadership & Collaboration

  • Manage and mentor Marketing Executives and a Copywriter.
  • Align marketing execution with creative, digital, and sales activation teams.
  • Work cross-functionally to ensure campaigns deliver measurable impact.

    • Insights & Market Intelligence

  • Monitor performance, consumer trends, and competitor activities.
  • Deliver monthly reviews with insights and recommendations.
  • Ensure strategies stay agile within FMCG and regulated industry dynamics.

    • What You’ll Bring

  • 610 years of marketing, trade marketing, or consumer activation experience (FMCG / lifestyle / regulated categories preferred).
  • Strong background in sell-in, sell-thru, and sell-out marketing.
  • Proven success managing distributors, retailers, and channel partners.
  • Budget management skills with commercial and ROI focus.
  • Leadership ability to grow and inspire a marketing team.
  • Excellent communication, presentation, and stakeholder management.
  • Experience with consumer communities, influencer / KOL partnerships, and integrated campaigns.

    • Education & Qualifications

  • Bachelors degree in Marketing, Business, or related field.
  • MBA or equivalent advanced degree is a plus.
  • Certifications in digital marketing, analytics, or related fields are valued.

    • This position is for a subsidiary company within our group of companies.

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    Marketing Manager • Petaling Jaya, Selangor, Malaysia

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