Manager, Media Planning

Dentsu is a global leader in integrated growth and transformation, driving sustainable solutions and innovation for some of the world's most influential brands. Founded in 1901, dentsu operates in approximately 120 countries w ith a team of approximately 68,000 employees, and boasts a network of world-class brands, including Carat, Dentsu Creative, dentsu X, iProspect, Merkle, and more. These brands, each with deep expertise in media, creativity, and digital, collaborate to deliver integrated growth solutions that create lasting, meaningful impact.

Carat is a global media agency network operating in over 100 countries, bringing together a team of more than 12,000 experts. Recognized as a leader among global media agencies, Carat specializes in creating and executing media plans that harmonize bought, owned, and earned media. By combining the speed of technology with the art of empathy, Carat helps brands connect with people, drive growth, and navigate the evolving media landscape.

As we look toward the future, dentsu is focused on Innovating to impact—fostering collaboration, creativity, and cutting-edge technology to drive real, transformative change.

What your typical day will look like :

As the Media Planning Manager, you'll lead the development and execution of media strategies, working closely with internal teams and partners to deliver effective, data-driven campaigns. Your day will involve planning, optimizing media spend, analyzing performance, and staying on top of industry trends to ensure impactful results.

Core responsibilities include :

• Lead Media Strategy Development : Design and implement integrated media plans that align with brand and campaign objectives, leveraging consumer insights and market data.
• Oversee Campaign Execution and Optimization : Manage end-to-end media activation across channels, ensuring timely delivery, performance tracking, and continuous optimization.
• Budget and Vendor Management : Allocate and monitor media budgets effectively, negotiate with media partners, and ensure cost efficiency and value delivery.
• Cross-Functional Collaboration and Reporting : Work closely with internal teams and external stakeholders to ensure alignment, and deliver clear, actionable performance reports and insights.

A bit about you :

Possess least 6 years of hands-on experience in media planning experience, ideally within a fast-paced agency environment.

Experience managing clients in the FMCG sector—or working on FMCG-related accounts—is a strong plus and will help you hit the ground running.

Confident using data and insights to shape media strategies, optimize performance, and drive measurable results.

Excel at building relationships, presenting ideas clearly, and working seamlessly with internal teams and external partners.

What’s in it for you :

Innovating to Impact :

At dentsu, our diverse and inclusive culture empowers our employees to bring their whole selves to work, fostering innovation and delivering better outcomes for our people, clients, and communities. This culture is key to driving sustainable, transformative results across the business.

We actively encourage applications from people with disabilities and from individuals of all ages, backgrounds, nationalities, and cultures. If you want to be part of a global network where opportunities are limitless, we look forward to welcoming you.

Next Steps

Sound exactly like the sort of role for you? Apply now!

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Location : Kuala Lumpur

Brand : Carat

Job Description :

Dentsu is a global leader in integrated growth and transformation, driving sustainable solutions and innovation for some of the world's most influential brands. Founded in 1901, dentsu operates in approximately 120 countries w ith a team of approximately 68,000 employees, and boasts a network of world-class brands, including Carat, Dentsu Creative, dentsu X, iProspect, Merkle, and more. These brands, each with deep expertise in media, creativity, and digital, collaborate to deliver integrated growth solutions that create lasting, meaningful impact.

Carat is a global media agency network operating in over 100 countries, bringing together a team of more than 12,000 experts. Recognized as a leader among global media agencies, Carat specializes in creating and executing media plans that harmonize bought, owned, and earned media. By combining the speed of technology with the art of empathy, Carat helps brands connect with people, drive growth, and navigate the evolving media landscape.

As we look toward the future, dentsu is focused on Innovating to impact—fostering collaboration, creativity, and cutting-edge technology to drive real, transformative change.

What your typical day will look like :

As the Media Planning Manager, you'll lead the development and execution of media strategies, working closely with internal teams and partners to deliver effective, data-driven campaigns. Your day will involve planning, optimizing media spend, analyzing performance, and staying on top of industry trends to ensure impactful results.

Core responsibilities include :

A bit about you :

Possess least 6 years of hands-on experience in media planning experience, ideally within a fast-paced agency environment.

Experience managing clients in the FMCG sector—or working on FMCG-related accounts—is a strong plus and will help you hit the ground running.

Confident using data and insights to shape media strategies, optimize performance, and drive measurable results.

Excel at building relationships, presenting ideas clearly, and working seamlessly with internal teams and external partners.

What’s in it for you :

Innovating to Impact :

At dentsu, our diverse and inclusive culture empowers our employees to bring their whole selves to work, fostering innovation and delivering better outcomes for our people, clients, and communities. This culture is key to driving sustainable, transformative results across the business.

We actively encourage applications from people with disabilities and from individuals of all ages, backgrounds, nationalities, and cultures. If you want to be part of a global network where opportunities are limitless, we look forward to welcoming you.

Next Steps

Sound exactly like the sort of role for you? Apply now!

#LI-EY1

#LI-HYBRID

Location : Kuala Lumpur

Brand : Carat

Time Type : Full time

Contract Type : Permanent

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For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients : innovating to impact.

Be a force for good . Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud . In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits . We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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