Assistant Retail Innovation Manager

Assistant Retail Innovation Manager

Location : Unilever, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Function

Customer Development

About Unilever

On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many ways. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world‑leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Andrélon, Blue Band and Conimex.

Purpose of the Role

Integrate customer, channel, brand & category objectives, turning shopper insights into activities that drive business and build brand equity in store. Embed sustainability to deliver growth as part of the company vision, ensuring overall plans deliver zero business waste.

Key Responsibilities

• Collaborate with customer to identify category growth opportunities and develop a category selling story.
• Understand internal category strategy and jobs to be done.
• Target winning shoppers at point of purchase to enhance in‑store experience and drive sales.
• Develop category management plans using Will, Skill, Importance classification, prioritising touchpoints across the consumer journey.
• Plan shopper research briefs and coordinate with Consumer & Market Insight for research execution.
• Recommend range gaps and tail SKUs to Customer Strategy & Planning (CSP).
• Analyse category performance, identifying issues, gaps and opportunities.
• Review account performance and create a category prioritisation matrix within the account.
• Define channels using channel differentiators (primary shopper and shopping environment).
• Prepare assortment strategy integrating COTC SKUs and NPD to drive shelf productivity.
• Design placement strategy based on shopper decision hierarchy.
• Adapt prioritisation matrix to channel visibility blueprint and allocate investment for execution.
• Develop channel / account‑specific shopper marketing programmes using data & insights.
• Conduct channel audits, develop recommendations and present to CSP for integrated business planning.
• Review COTC performance using sell‑in data and benchmark against sell‑out / Nielsen.
• Design visibility placements to maximise sales per linear foot, drive footfall and basket size.
• Obtain customer approval for visibility plans and coordinate rollout.
• Collaborate with CSP Lead on local Customer Facing Consumer Strategy and perform prioritisation.
• Present placement strategies to customer.
• Monitor implementation and evaluate ROI from growth perspective.

Key Stakeholders

Essential Experience / Skills / Knowledge

Desired Experience / Skills / Knowledge

Travel

10% of the time.

How to Apply

Please apply online and add your updated résumé. Your application will be reviewed against our requirements and, if shortlisted, we will contact you with a status update.

Diversity and Inclusion

Unilever is committed to equity, inclusion and diversity to drive business results and create a better future for its diverse employees, global consumers, partners and communities. We encourage applicants to advise us of any support or access requirements at the time of application.

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