Customer Data Platform HOD

Overview

Platform Administrator : To manage multiple user access rights, user maintenance, and resources allocations. Project Managing, Execution & Monitoring : Set up, execute, and digital marketing campaigns across email, SMS, WhatsApp, push notifications, web, Senheng App, and relevant on ground activities. First Party Data Integrity : Ensure seamless integration and data flow between different marketing platforms and systems. Users Segmentation & Personas : Create, maintain, and validate first party data users into segments and personas to fit campaign objectives, including analyzing users’ behavior across Senheng’s digital touchpoints. Collaboration : As a traffic controller between internal stakeholders and vendors, ensuring projects are delivered effectively and timely. Testing & Optimizing : Conduct A / B and multivariate testing; monitor campaign KPIs (open rates, click-through rates, conversions), and refine campaigns accordingly.

Responsibilities

• Platform Administrator : manage multiple user access rights, user maintenance, and resources allocations.
• Project Managing, Execution & Monitoring : set up, execute, and monitor digital marketing campaigns across channels and platforms.
• First Party Data Integrity : ensure seamless data flow between marketing platforms and systems.
• Users Segmentation & Personas : create and validate segments and personas from first party data; analyze user behavior across Senheng’s digital touchpoints.
• Collaboration : act as traffic controller between internal stakeholders and vendors to deliver projects on time.
• Testing & Optimizing : conduct A / B and multivariate tests; monitor KPIs and refine campaigns.

Education & Experience

Specific Skills

About Senheng

Senheng is one of the leading consumer electronics chain stores in Malaysia. We operate over 100 stores across the country. We were established in 1989 and strive to create a better quality of living for customers, employees, and society. We aim to be an employer of choice that attracts and develops talented people, with a focus on work-life balance, staff engagement, positive culture, leadership, and career development.

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