Manager, Commercial (Malaysia)

Job no :

Work type : Full time

Location : Malaysia

Department : Commercial

HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home. Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.

Responsibilities

We are looking for a strategic and results‑driven Manager, Commercial to lead the commercial team in Malaysia for HK Express. The role requires the successful candidate to lead the planning, development and execution of commercial initiatives in Point‑of‑Sale Malaysia, in order to achieve the revenue budget for POS Malaysia. The Manager, Commercial in Malaysia will work closely with the various Commercial functional teams in Head Office to oversee brand positioning, sales campaign execution, digital marketing performance and market growth strategies. It is desirable for the candidate to have the ability to work across functionalities to deliver impactful commercial campaigns that enhance customer engagement, retention and growth.

Strategic Commercial Planning

• Develop and implement market‑specific sales and marketing strategies that align with HK Express overall business targets.
• Transform commercial goals into actionable commercial initiatives aimed at driving revenue growth, customer engagement and brand loyalty.
• Collaborate closely with cross‑functional teams in Head office to ensure commercial initiatives are aligned with business priorities.

Brand Management

Digital & Performance Marketing

Sales strategy and execution

Campaign & Project Management

The Ideal Candidate

Advertised : 21 Nov 2025 Singapore Standard Time

Applications close : #J-18808-Ljbffr