Digital Marketing Specialist (Junior / Senior)

About the Role : As a Digital Marketing Specialist, you'll play a key role in both performance marketing and marketing automation. You’ll work across paid ads platforms, lead generation funnels, and lifecycle channels to drive ROI for our clients. Key Responsibilities : 1. Paid Media Execution -Plan and manage ad campaigns across Meta, TikTok, Google, Shopee, Lazada, etc. -Monitor and optimize for ROAS, CPA, CTR, and conversion rate. -Execute copywriting ads that align with our brands' tone of voice. -Work on ecommerce and lead gen accounts in Malaysia, Singapore, and beyond. 2. Lead Gen and Funnel Management -Manage and execute conversion funnels for clients (e.g. landing pages, lead magnets, retargeting flows). -Collaborate on content and creatives to ensure high conversion rates from click to lead / customer. -Coordinate with internal or client teams to improve lead quality and tracking. 3. Automation and CRM Marketing -Build and manage email and WhatsApp automation flows for customer lifecycle (e.g. abandoned cart, lead nurture, post-purchase). -Use tools like Klaviyo, MailerLite, Kommo to set up and optimize journeys. -Segment and personalize based on customer behaviors and funnel position. 4. Reporting and Optimization -Track campaign and automation performance using GA4, Meta Ads Manager, CRM dashboards, etc. -Generate weekly / monthly reports and surface insights for iteration and scaling. -Recommend A / B tests and optimisation opportunities to meet client’s objective. [Apply now at https : / / my.hiredly.com / jobs / jobs-malaysia-startlab-job-digital-marketing-specialist-junior-senior]

• 2–3 years of experience in digital marketing, preferably in ecommerce or service-based lead generation. -Hands-on experience with Meta Ads, Google Ads, TikTok Ads, and marketplace ad platforms. -Strong experience with email / WhatsApp automation  -Data-driven and results-oriented, with the ability to interpret campaign metrics into actions. -Strong communication skills and ability to manage multiple client accounts or brands. -Understanding of creative copywriting and / or visual design knowledge.