Agency Expansion Unit Marketing Manager

Agency Expansion Unit Marketing Manager role at Zurich Insurance

Role Overview

We are looking for an innovative and result-driven Marketing Manager to lead marketing initiatives that strengthen our agency network, enhance brand presence, and support business growth. The ideal candidate will plan and execute marketing strategies to attract new life agents & financial advisors, support existing intermediaries, and promote our insurance products effectively across multiple channels. The role requires a balance of strategic thinking, creativity, and hands‑on execution – ideal for someone passionate about driving measurable results in the insurance industry.

Key Responsibilities

• Develop and execute marketing campaigns, design sales and promotion to support agent recruitment and retention.
• Plan and coordinate with branches to design marketing initiatives to attract new prospects.
• Manage annual marketing calendar including campaigns, events and recognition programs.
• Ensure consistent communication across all marketing channels.
• Provide marketing tools, content and resources to help branches and agents increase productivity.
• Organize / present marketing training or sharing session to enhance agent’s marketing skills.
• Track and analyze campaign results, market trends and agent engagement performance.

Qualifications

Job Details

You are the heart & soul of Zurich! At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right? We highly value the experience and know-how of our employees and offer a wide range of opportunities across business areas to encourage you to apply for new opportunities within Zurich when you are ready for your next career step. Let’s continue to grow together!

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