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International Marketing Manager (China Market)

International Marketing Manager (China Market)

U.C.I. Education Sdn BhdPetaling Jaya, Selangor, Malaysia
14 days ago
Job description

Requirements

  • Bachelor’s Degree in Marketing, Business Administration, International Relations, or related fields.
  • Minimum 3–5 years of working experience in international student recruitment or education marketing, preferably for the China market.
  • Excellent command of Mandarin (spoken & written) and English.
  • Strong interpersonal and negotiation skills with a proven ability to manage agent relationships.
  • Good understanding of the Chinese education system, student behaviours, and market dynamics.
  • Willingness and flexibility to travel internationally as required.
  • Familiarity with digital marketing platforms (WeChat, RED, Baidu, etc.) is a strong advantage.

Responsibilities

  • Develop and execute comprehensive marketing strategies for student recruitment from China and Chinese-speaking regions.
  • Build and maintain strong relationships with education agents, partners, and institutions in the China market.
  • Organise and participate in international education fairs, roadshows, and recruitment events.
  • Create and localise marketing content (brochures, social media, digital campaigns) tailored to the Chinese audience.
  • Monitor market trends, competitor activities, and provide actionable insights to enhance recruitment strategies.
  • Collaborate with internal departments including Admissions, Marketing, and Academics to ensure smooth enrolment processes.
  • Represent City University Malaysia at key international forums, exhibitions, and student engagement activities.
  • Prepare regular reports on market performance, agent activities, and student intake data.
  • Benefits

  • Competitive salary and travel allowances
  • Dynamic and multicultural work environment
  • Opportunity to work with one of Malaysia’s leading private universities
  • Career growth and professional development
  • Application Instructions :

    Interested candidates are invited to submit their updated resume along with a cover letter detailing their experience and suitability for the role.

    Skills

    Mandarin proficiency Market research Negotiation skills

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    Marketing Manager • Petaling Jaya, Selangor, Malaysia