Trade Marketing Manager

We’re looking for a dynamic Trade Marketing Manager to bring strategy, creativity, and commercial acumen together in one of the most exciting FMCG categories — beauty and personal care.

In this role, you’ll lead trade marketing and purchasing strategies that connect brands with consumers at every touchpoint, driving sales performance and merchandising excellence across key markets.

You’ll work closely with regional suppliers, marketing, and sales teams to shape campaigns, optimize inventory, and uncover new growth channels — turning insights into action and plans into measurable results.

If you’re a strategic thinker with strong leadership skills, passionate about data-driven decision-making, market trends, and in-store execution, this is your opportunity to make an impact that lasts.

Join us and play a key role in shaping the future of beauty in FMCG. Apply today!

Key Responsibilities

• Develop and implement trade marketing and purchasing plans and strategies in line with the company's short-term and medium-term management policies.
• Lead and manage the purchasing team in preparing monthly stock purchase plans with suppliers in Indonesia, China, Japan, and Korea.
• Oversee inventory management practices, ensuring timely and efficient ordering and monitoring of inventory to ensure adequate supply and maintain optimal stock levels.
• Leverage data analytics to predict sales trends and improve the accuracy of stock forecasts and purchase orders.
• Conduct market research to identify trends, gather consumer insights, and analyze competitor activities. Analyze category performance to identify distribution gaps and growth opportunities.
• Manage category planning by creating planogram proposals using Nielsen Spaceman, supported by sales and category data.
• Identify and develop new sales channels through in-depth market research and proposal development.
• Lead the development of merchandising guidelines and POSMs, ensure alignment with brand and category strategy and achieving merchandising excellence at retail touchpoints.
• Support the execution of in-store and channel-specific promotional activities, including major campaigns and focused category in-store activations, and enhance in-store merchandising and in-store visibility through the deployment of channel-specific POSMs.
• Monitor and analyze sales data and effectiveness of trade campaigns to identify areas for improvement, and provide reports and insights to management and relevant departments.
• Develop and create training materials to provide training to internal sales staff and distributor sales staff.
• Act as a bridge between the marketing and sales departments, developing strategies to drive demand and align stocks ordering decisions with brand campaigns and trade initiatives.
• Work closely with finance, logistic, suppliers and service providers to ensure smooth operations and optimize supply chain management
• Develop, manage, and monitor trade marketing budgets and investments to ensure trade budgets are utilized effectively and aligned with campaign goals.
• Identify cost-saving opportunities in stock and label procurement and develop cost-reduction strategies aligned with business growth goals.
• Ensure cost-effective procurement by negotiating competitive pricing and maintaining timely deliveries; conduct regular supplier performance and pricing reviews.
• Lead, manage, and coach the Trade Marketing and Purchasing teams to achieve business objectives, while fostering continuous improvement and effectively managing a diverse team across multiple disciplines.

Key Requirements

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