Senior Manager/Manager, Product Marketing (Consumer Electronics)Samsung Electronics Perú • Kuala Lumpur, Kuala Lumpur, Malaysia
Senior Manager / Manager, Product Marketing (Consumer Electronics)
Samsung Electronics Perú • Kuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job descriptionPosition Summary The DA Product Marketing Manager plays a critical role in managing the product lifecycle, launching new products, analysing market trends, and driving consumer engagement. They work closely with sales, R&D, supply chain, and retail marketing teams to ensure products meet market demands and business objectives. Role and Responsibilities 1. Product Strategy & Planning Develop and implement marketing strategies for DA products to achieve business targets. Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities. Define product positioning, pricing, and value propositions. 2. Product Lifecycle Management Manage end-to-end from supply and demand planning until the Go-to-Market execution. Manage product introductions, transitions, and end-of-life strategies. Coordinate with R&D and supply chain to ensure optimal product availability. Monitor product performance and recommend improvements based on market feedback. 3. Go-to-Market & Launch Execution Plan and execute product launches, including messaging, promotion, and retail activation. Develop sales and marketing materials for internal and external stakeholders. Work with media and advertising teams to create campaigns that drive awareness and demand. 4. Channel & Sales Support Collaborate with the sales team to develop strategies that drive sell-in and sell-out. Provide product training and key selling points to sales teams and retail partners. Monitor and analyse sales data to identify gaps and improvement areas. 5. Consumer Engagement & Brand Building Develop and manage digital marketing, influencer collaborations, and consumer promotions. Drive consumer education on product benefits through social media, events, and PR initiatives. Ensure brand consistency across all marketing touchpoints. 6. Stakeholder Management & Coordination Work closely with HQ, RHQ, and cross-functional teams to align product and marketing strategies. Manage relationships with retail partners, distributors, and agencies. Ensure compliance with global and local marketing guidelines.#LI-SME #LI-Midsenior Skills and Qualifications Bachelor’s degree in Marketing, Business, or a related field. At least 8 years of experience in product marketing, preferably in the home appliances or consumer electronics, FMCG industry. Strong business acumen with analytical and strategic thinking. Excellent communication and presentation skills. Ability to work in a fast-paced environment and manage multiple projects. Proficiency in market analysis, sales data interpretation, and marketing strategy development.\ Please visit to see Privacy Policy, which defaults according to your location. You can change Country / Language at the bottom of the page. If you are European Economic Resident, please click .
#J-18808-Ljbffr
Create a job alert for this search
Product Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia
Related jobs
Senior Product Manager
Chemin AI • Petaling Jaya, Selangor, Malaysia
We’re seeking a Senior Product Manager to spearhead Chemin's vision, leading the development of proprietary annotation platforms and driving AI innovation across Malaysia.AI is reshaping the world ...Show more
Last updated: 20 days ago • Promoted
Senior Product Manager, Partnerships
respond.io • Kuala Lumpur, Kuala Lumpur, Malaysia
Senior Product Manager, Partnerships.Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Proactively elevate the platform through strategic partnerships with major players such as Meta and Ti...Show more
Last updated: 2 days ago • Promoted
Senior Product Manager — Shape the Future of Mobility in APAC
Carro • Shah Alam, Selangor, Malaysia
A leading automotive marketplace in Shah Alam is seeking a Senior Product Manager to own the product lifecycle and drive high-impact initiatives.
You will collaborate across teams to translate custo...Show more
Last updated: 6 days ago • Promoted
Senior Product Manager, Partnerships
Respond.io • Kuala Lumpur, Kuala Lumpur, Malaysia
Senior Product Manager, Partnerships.Founded in Hong Kong in early 2017, Respond.Business Messaging platform that seamlessly unifies customer communication across instant messaging, web chat, and e...Show more
Last updated: 29 days ago • Promoted
Senior Digital Product Manager / Owner
Businesslist • Kuala Lumpur, Kuala Lumpur, Malaysia
Collaborate with cross-functional teams to define and execute the digital product strategy.Oversee the end-to-end lifecycle of digital products, from concept to implementation.Analyze market trends...Show more
Last updated: 30+ days ago • Promoted
Senior Product Manager
StoreHub • Kuala Lumpur, Kuala Lumpur, Malaysia
Are you driven, results-oriented and a team player?.With 18,000+ retailers and restaurants in over 15 countries, StoreHub is on a mission to enable everyone, big or small, to build successful busin...Show more
Last updated: 3 days ago • Promoted
Senior Product Manager
Scismic • Kuala Lumpur, Kuala Lumpur, Malaysia
Senior Product Manager – Scismic.Location : Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.At Scismic, we’re transforming how people connect to opportunity.
Our skills-based technologies d...Show more
Last updated: 19 days ago • Promoted
Senior Product Manager
Michael Page • Petaling Jaya, Selangor, Malaysia
Established local pharmaceutical company.Great opportunity for career progression.The hiring company is a well-established, medium-sized organization in the healthcare industry.Known for its commit...Show more
Last updated: 6 days ago • Promoted
Senior Product Manager
Carro • Shah Alam, Selangor, Malaysia
Carro is Southeast Asia’s leading automotive marketplace and technology platform, transforming the car ownership experience through innovation, data, and end-to-end digital solutions.As we continue...Show more
Last updated: 30+ days ago • Promoted
Senior Product Manager
MoneyLion • Kuala Lumpur, Kuala Lumpur, Malaysia
MoneyLion Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consu...Show more
Last updated: 30+ days ago • Promoted
Senior Product Manager
Refine Group • Kuala Lumpur, Kuala Lumpur, Malaysia
We're seeking a Senior Product Manager to take the helm in shaping Chemin's vision.As a Senior Product Manager at Chemin, you will : .
Lead the vision, strategy, and roadmap for Chemin’s proprietary a...Show more
Last updated: 22 days ago • Promoted
Senior Manager / Manager, Product Marketing (Consumer Electronics)
Samsung Electronics America • Kuala Lumpur, Kuala Lumpur, Malaysia
The DA Product Marketing Manager plays a critical role in managing the product lifecycle, launching new products, analysing market trends, and driving consumer engagement.They work closely with sal...Show more
Last updated: 30+ days ago • Promoted
Senior Product Manager, B2B SaaS — Mid‑Market Growth
STOREHUB SDN BHD • Kuala Lumpur, Kuala Lumpur, Malaysia
A dynamic technology company in Kuala Lumpur is seeking a Senior Product Manager to own product strategy and execution, focusing on driving measurable business outcomes in the B2B SaaS space.The id...Show more
Last updated: 2 days ago • Promoted
Senior Manager, Product Strategy
MALACCA SECURITIES SDN. BHD. • Kuala Lumpur, Kuala Lumpur, Malaysia
This leadership role is the driving force behind the platform's evolution.This is a crucial role that requires both deep domain expertise in brokerage operations and the visionary thinking of a top...Show more
Last updated: 16 days ago • Promoted
Senior Product Manager - Monetization
Mudah.my • Kuala Lumpur, Kuala Lumpur, Malaysia
Senior Product Manager - Monetization.Carousell is a multi-category classifieds and recommerce marketplace that makes selling as easy as taking a photo, buying as simple as chatting.Carousell is av...Show more
Last updated: 30+ days ago • Promoted
Senior Product Partnerships Manager – Growth & Alliances
Respond.io • Kuala Lumpur, Kuala Lumpur, Malaysia
A pioneering Business Messaging platform is seeking a Senior Product Manager, Partnerships in Kuala Lumpur.This role involves managing relationships with key partners, executing product initiatives...Show more
Last updated: 6 days ago • Promoted
Senior Manager / Manager, Product Marketing (Consumer Electronics)
Samsung Southeast Asia & Oceania • Kuala Lumpur, Kuala Lumpur, Malaysia
Senior Manager / Manager, Product Marketing (Consumer Electronics).The DA Product Marketing Manager plays a critical role in managing the product lifecycle, launching new products, analysing market t...Show more
Last updated: 30+ days ago • Promoted
Senior Product Manager, Partnerships — Growth & Execution
respond.io • Kuala Lumpur, Kuala Lumpur, Malaysia
A leading tech firm in Kuala Lumpur is seeking a Senior Product Manager to enhance partnerships with major platforms.The role demands excellent communication and analytical skills, along with a pas...Show more
Last updated: 2 days ago • Promoted