Business & Data Analyst Intern

Job Description

About Us

We’re a fast-growing Malaysian fintech company reshaping the way people experience digital payments. Our e-wallet platform serves thousands of users daily, helping them make cashless transactions, earn rewards, and manage their financial lives smarter and faster.

As we scale, data is at the heart of everything we do — from launching high-performing campaigns to optimizing the onboarding flow for new users. We’re looking for a sharp and curious Business & Data Analyst Intern to help us turn raw numbers into actionable insights for our growth team.

Role Overview

As a Business & Data Analyst Intern, you’ll support the Marketing & Growth team with data-driven analysis to improve user acquisition, retention, and engagement. You’ll work across campaign data, funnel metrics, and feature usage to identify what’s working and where we can improve. Expect hands-on experience with SQL, dashboards, and real business impact.

Key Responsibilities

Data & Funnel Analysis

Analyze the user journey : from app install to first transaction

Identify bottlenecks in onboarding, KYC, and activation steps

Build dashboards to visualize user funnels and conversion rates

Marketing Performance & Attribution

Support campaign performance analysis across Meta, TikTok, and Google Ads

Calculate key metrics like CAC, CTR, CVR, and ROAS

Compare paid vs organic acquisition effectiveness

Retention & Lifecycle Insights

Conduct cohort analysis (D1, D7, D30 retention) across user segments

Analyze user churn trends and help recommend re-engagement strategies

Track the impact of CRM campaigns (email, push) on user activity

SQL & Dashboarding

Write basic SQL queries to extract and clean data

Help automate reports and create self-service dashboards (Data Studio, Looker)

Document queries and dashboards for future use

Segmentation & Personalization

Group users by behavior (, top-up frequency, cashback usage)

Support personalized campaign targeting with user insights

Recommend content or product strategies tailored to high-value segments

What You’ll Learn

Real-world data analytics in a fast-moving fintech

How to connect data to marketing and product decisions

Building and optimizing growth funnels with data

SQL, dashboard tools, and experiment analysis

How cross-functional teams (growth, product, CRM) use data to scale

Requirements

Currently pursuing or recently completed a degree in Business, Data Science, Statistics, Economics, Computer Science, or related fields

Strong analytical mindset with attention to detail

Proficiency in Excel or Google Sheets (pivot tables, formulas)

Familiarity with data tools (Google Analytics, SQL, Data Studio) — training will be provided

Strong written and verbal communication skills

Curious, self-driven, and eager to solve real-world problems

Bonus Points (Not Required)

Basic SQL knowledge

Experience with data visualization tools (, Looker, Tableau, Power BI)

Interest in fintech or experience using e-wallets (, TNG, Boost, GrabPay)

Familiarity with CRM, lifecycle marketing, or cohort analysis

What We Offer

Monthly internship allowance

Hands-on mentorship from growth and data teams

Ownership of projects that impact real users

Certificate of completion and LinkedIn testimonial

Priority consideration for full-time roles

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your are committed to creating a diverse work environment and are proud to be an equal opportunity employer.