Sales and Marketing Senior Manager

Overview

In this pivotal role, you will be responsible for shaping the future of our institute by developing and executing a comprehensive sale and marketing strategy. You will lead a high-performing team to achieve and exceed revenue and student enrolment targets across local and international markets.

Responsibilities

Key Responsibilities :

• Develop and implement a data-driven sales and marketing strategy that leverages online platforms and campaigns to drive brand awareness and student acquisition across local and international markets.
• Spearhead innovative branding initiatives and cross-channel marketing campaigns to build a strong reputation and attract high-calibre students.
• Lead the recruitment process through strategic initiatives such as roadshows, career fairs, and course previews.
• Build and nurture strong relationships with key stakeholders – including new and existing local / overseas partners, in-country managers, agents, institutions, and internal teams – to foster strategic partnerships and growth.
• Provide strategic direction and leadership to the local and international sales team, fostering a culture of collaboration and high performance.
• Conduct market research and analysis to identify market trends, formulate counter-strategies, and revise business plans accordingly.
• Deliver timely and insightful monthly / quarterly reports to senior management on the performance of the Local & International Business department.
• Collaborate with Heads of Schools to develop enrolment strategies that align with budget goals.
• Drive results : Achieve and exceed revenue and student enrolment targets for the financial year.
• Develop and implement an effective marketing and communications plan to ensure student recruitment targets are met as well as to enhance the positioning and standing of MDIS as per its Strategic Plan.
• Provide effective solutions to challenges faced by the market and implement these solutions appropriately.
• Provide effective leadership with respect to the portfolio’s responsibilities by ensuring that the department :

has staff members in appropriate numbers with abilities, attitudes, motivations, performance levels and position descriptions required to deliver the department’s responsibilities;

Requirements

Qualifications

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