Assistant Manager, Channel Marketing

Position Responsibilities Partner Channel (3PL and Malls) -Develop and execute joint marketing plans with 3PL (GrabFood, ShopeeFood, FoodPanda) and mall partners. -Secure AandP placements, seasonal campaigns, and joint activations to drive visibility and sales. -Monitor campaign performance and provide insights for continuous improvement. Retail Channel (ZUS Outlets and POSMs) -Lead in-store marketing and POSM deployment across all ZUS outlets. -Align with Ops and Design teams to ensure timely rollouts, visual consistency, and campaign relevance. -Identify outlet-level opportunities for localized campaigns. Offline Channel (Billboards, Mobile Trucks, Events) -Oversee execution of OOH assets : billboards, digital screens, mobile trucks, etc. -Plan and manage brand events, pop-ups, and community activations. -Work with media agencies to ensure efficient placements and maximize reach. People Leadership -Manage and coach a team of 3, providing clear direction, support, and performance feedback. -Delegate tasks effectively, ensuring ownership and accountability across team members. -Foster a collaborative, growth-driven team culture in line with ZUS values. Cross-functional Collaboration -Partner with Brand, Product, Digital, Ops, and Partnerships teams for integrated go-to-market plans. -Liaise with external vendors, designers, and agencies to ensure smooth execution. -Track budgets, timelines, and project performance for all campaigns. [Apply now at https : / / my.hiredly.com / jobs / jobs-malaysia-zus-coffee-job-assistant-manager-channel-marketing-0]

Qualification and Experiences  -Bachelor’s degree in Marketing, Business, or a related field. -5-6 years of experience in trade, retail, or channel marketing (FMCG / FandB preferred). -Prior experience leading a small team, with strong people management and delegation skills. -Strong execution mindset with attention to detail and project management abilities. -Good analytical skills with a knack for optimizing based on insights and results. -Able to thrive in a fast-paced, high-energy, high-growth environment. a Necessity, not a Luxury