Consultant, Marketing Services, Advisors and Consulting Services

Overview

Consultant, Marketing Services, Advisors and Consulting Services – Mastercard. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.

Mastercard Advisors is the leading global professional services firm focused exclusively on payments and provides payments consulting, information, analytics, and customized services to financial institutions and their merchant partners worldwide.

Role adapts traditional marketing expertise with AI-driven capabilities to deliver personalized, data-informed, scalable marketing strategies. The professional operates at the intersection of creativity, data, analytics and technology to deliver marketing solutions for financial institutions, governments, retailers and ecommerce clients in Southeast Asia.

Responsibilities

• Be a part of the expansion of Managed Services in Southeast Asia for leading local and regional accounts, working closely with Business Development.
• Lead and integrate internal and external marketing technology (MarTech) to enable data-driven, automated marketing strategies that drive business impact.
• Deliver effective digital and integrated marketing strategies across channels to acquire new profitable accounts and optimize portfolios for financial institutions, retailers, ecommerce, and governments.
• Frame, package and design digital and integrated marketing solutions / products and manage delivery end-to-end to drive client performance.
• Identify key pain points and deliver strategic value and growth through digital marketing projects.
• Identify cost efficiencies and opportunities for scale and impact; manage external agencies and client engagements, including project cadence and P&L.
• Manage multiple internal and external stakeholders from inception to implementation and optimization.
• Support and manage go-to-market strategies in key Southeast Asia markets.
• Leverage artificial intelligence tools and data analytics to develop and optimize marketing strategies and campaigns, analyzing consumer behavior, market trends and large datasets for personalization.
• Design and implement AI-enhanced marketing strategies aligned with business goals; use predictive analytics and machine learning to forecast behavior and campaign performance.

All About You

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with inherent risk. Every person working for, or on behalf of, Mastercard is responsible for information security and must :

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