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Outbound Lead Gen Operations Manager

Outbound Lead Gen Operations Manager

Brew InteractiveKulim, Kedah, Malaysia
1 day ago
Job description

We delivers a high-performance AI-Enhanced Outbound Lead Gen Service designed to help clients run hyper-personalized, multi-channel outreach campaigns at scale. We combine AI-powered messaging, strategic targeting, and campaign automation to connect our clients with the right decision-makers — faster and more effectively. As a key player in this offering, you’ll help bring these campaigns to life from end to end.

Key Responsibilities

  • Client Intake & Briefing
  • Gather campaign goals, target persona details, and messaging preferences directly from clients.
  • Create or delegate contact mining briefs to source accurate and relevant lead data.
  • Messaging Strategy & Sequence Development
  • Collaborate with clients to define outreach angles, tone, and messaging themes.
  • Build and manage multi-step, multi-channel outreach sequences (email, social, phone).
  • Leverage AI tools to generate personalized messaging based on campaign inputs.
  • Data Enrichment & AI Prompt Execution
  • Enrich contact data with relevant insights to drive personalized outreach.
  • Use structured AI prompts to generate contact-level summaries, pain points, and hooks.
  • Review and edit AI-generated outputs to ensure message quality and alignment.
  • Campaign Execution & Lead Engagement
  • Launch and monitor outbound campaigns across channels.
  • Respond promptly to inbound replies, including objections, meeting requests, or follow-ups.
  • Make outbound calls when applicable to support conversion and engagement.
  • Performance Reporting & Optimization
  • Provide regular updates on campaign performance with insights and recommended actions.
  • Track key outreach metrics and optimize sequences to improve effectiveness.
  • Maintain organized tracking of lead status and campaign progress.
  • Team Collaboration & Escalation
  • Work cross-functionally with internal team members (e.g., research, QA, ops) to meet campaign needs.
  • Report directly to the Operations Director with ongoing status updates, blockers, and wins.

Required Skills & Experience

  • Proven experience managing outbound sales or lead generation campaigns from start to finish
  • Strong understanding of outbound strategy, messaging frameworks, and persona targeting
  • Hands-on experience with AI tools (e.g., ChatGPT, Perplexity) for prompt writing and content generation
  • Comfortable navigating contact data tools and platforms (e.g., Apollo, LinkedIn Sales Navigator)
  • Strong copywriting and editing skills, especially for cold outreach messaging
  • Excellent written and verbal communication skills for both client interaction and lead engagement
  • Organized, proactive, and able to manage multiple campaigns simultaneously
  • Comfortable handling replies from leads (positive, negative, or objection-based) with professionalism
  • Analytical mindset - able to interpret campaign performance data and suggest improvements
  • Willingness to cold call leads when needed and follow structured call scripts
  • Experience working remotely and communicating within a distributed team
  • Familiarity with CRMs and campaign tracking tools is a plus
  • #J-18808-Ljbffr

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    Operation Manager • Kulim, Kedah, Malaysia

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