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Marketing Manager (APAC)

Marketing Manager (APAC)

Monroe Consulting GroupKuala Lumpur, Kuala Lumpur, Malaysia
15 hours ago
Job description

Executive recruitment company Monroe Consulting Group Malaysia's Industrial Division is recruiting on behalf of a multinational manufacturing company with an upcoming operation in Malaysia. Our client is one of the world-leading companies in adhesive manufacturing who caters to a broad range of industries.

Job summary

The Marketing Manager (APAC) candidate is responsible to develop APAC marketing strategy & plan to drive customer & revenue growth & engagement across all acquisition channels. The Marketing Manager - APAC will create, lead, inspire & manage a Marketing team that drives development & implementation of campaign & communications strategies as well as brand leadership

Job Responsibilities

Strategy

  • Create, manage & implement multi-channel marketing strategies & plans to achieve company objectives on a monthly, quarterly & annual basis
  • Work closely with the APAC leadership team to build & shape the organisation to meet regional & corporate objectives & achieve business results

Campaign Management

  • Conceptualise, develop & own the end-to-end execution of multi-channel campaigns (including paid, owned & earned media) across the full customer life-cycle
  • Develop detailed creative briefs for online & offline communications including approval of collateral
  • Drive campaign efficiency by guiding & improving creative & copy, continuously optimising with A / B testing to meet objectives & exceed KPIs
  • Manage new & existing agency / supplier relationships ensuring timely & outstanding quality of work & value for money

    • Lead Generation

  • Implement CRO to design, test & evolve lead generation & nurturing tactics to improve response, increase conversions & lower costs as well as finding new creative sources for growing qualified leads
  • Lead & manage marketing, content, communications & brand programs across key sales channels to drive a step change in MQLs & SQLs
  • Own the execution & optimisation of company & brand websites, content & social strategies

    • Customer Relationship Management

  • Extract & analyse customer insights, consumer trends, market analysis & marketing best practices to plan & build innovative & impactful lead generation, nurture, retention, loyalty & brand awareness strategies to aid future campaign development
  • Define & implement CRM strategies which drive improved targeting, performance, measurement & ROI for customer life-cycle activities

    • Events

  • Oversee the planning & organising of trade shows including display stands, merchandising, promotions & marketing materials
  • Work with the Marketing & Sales teams to develop a trade show calendar, strategies, plans & campaigns that amplify leads, ROI & brand awareness
  • Monitor & manage trade show budgets to maximise value for money with suppliers

    • Go-to-market

  • Work with Sales & R&D teams to identify segmentation, targeting & positioning for product launches / relaunches & develop messaging & collateral that resonates with our target audiences

    • Team Leadership

  • Inspire, manage, coach & lead the marketing team to build & execute flawless campaigns

    • Budget Management

  • Working with the Global Marketing Director, manage the budgeting & forecasting process for the APAC marketing function including the setting, monitoring & management of campaign & media budgets

    • Reporting

  • Work with the marketing team & internal stakeholders to build & manage reports / dashboards to monitor marketing & campaign performance
  • Track, analyse, optimise & report on campaigns / marketing activity to improve marketing performance, drive efficiency & ensure YoY growth

    • Marketing Automation

  • Work with key personnel to create / update customer personas & journey maps to enhance the client experience & maximise commercial opportunities
  • Create, build & optimise marketing automation work flows in Sales-force / Account Engagement to nurture leads & move leads through the sales & marketing funnel

    • Brand Management

  • Manage the organisation's global brand & its sub-brands across the APAC region ensuring all internal & external collateral complies with brand guidelines

    • Marketing Systems

  • Work with the Global Marketing Director & other regional marketing teams to develop & implement an effective, scalable & globally aligned marketing technology stack.
  • Provide technology recommendations to improve campaign tracking & overall marketing performance

    • Internal & External Communications

  • Create & oversee the management of a content calendar across all owned channels
  • Work with local & regional marketing teams & external suppliers to update websites & social channels
  • Build relationships with regional & global marketing teams keeping them informed of significant marketing developments

    • Additional requirements

  • Health & Safety - Ensure full compliance with all Health & Safety requirements at all times.
  • General assistance - Flexible and willing to assist colleagues with various general tasks when required.
  • Considerate of Waste & Environment - You are expected to keep waste to an absolute minimum and to treat equipment and fixtures carefully.

    • Job Requirements

  • Bachelor's Degree in Marketing / Commerce / Business
  • Extensive (10-15 years) mid-senior B2B product marketing experience across all elements of marketing
  • Strategic agility combined with strong executional experience
  • Hands on best practice knowledge of setting up & managing digital marketing channels such as SEM, SEO, social media, email & display
  • Highly proficient with recent hands-on experience of marketing analytic, automation & CRM technology - Google Analytics, Pardot & Salesforce (preferred)
  • High level of business acumen with a strong ability to communicate effectively across all levels of the business
  • High level of accuracy & strong attention to detail
  • Ability to deliver outcomes (not just process) in an effective & efficient way
  • Proven track record in managing multiple projects simultaneously in a fast-paced environment
  • Financially astute with a track record of effective budget management & cost control
  • A metrics-driven marketing mind with proficiency in tracking & reporting on marketing performance (including ROI, CPL, CLV) coupled with an eye for creativity
  • A genuine collaborative team player that forms great relationships with both internal & external stakeholders
  • Outstanding planning, organisational & leadership skills
  • Proficient in the Microsoft Office suite

    • #J-18808-Ljbffr

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