Team Introduction
Client Solutions Team at TikTok helps nurture accounts through high-touch client service and education on TikTok solutions, supporting brands in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market-level insights. Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment. Responsibilities : In this role, you will be one of the most important partners of our sales team, establishing and strengthening key client relationships with a focus on driving revenue, advertiser education & advertiser satisfaction. Success in this position requires a great focus on client service, ability to optimize marketing performance results for advertisers, and provide customized training and solutions to advertisers leveraging our unique ad product suite. - Analyze advertisement campaign's performance data to offer mid market clients data-driven business insights; - Manage and grow post-sale client relationships of both Branding, Performance or e-Commerce marketing product offerings by monitoring and analyzing ad campaigns, and proactively taking initiative to improve results and up-sell; - Serve as internal & external ShopAds product consultant to help educate on product solutions and best practices, and ultimately grow eCommerce book of business - Drive education on ad products & updates and share company best practices as relevant to client or agencies' business; - Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team; - Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign; - Spot the growth opportunity for mid market clients by regular performance analysis and escalate business growth findings to all the cross functional team; - Improve product feature adoption and consistently drive the product improvement from market feedback with product and go-to-market strategy.
Minimum Qualifications - 5+ years of experience in account management / client services roles in digital marketing / eCommerce, with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge - Experienced in biddable media, having a basis of eCom & Retail industry would be a plus - Experience managing performance / e-commerce advertisers with a deep understanding of their challenges - Proficient in campaign management, setting up and optimization - Ability to analyze data and identify insights to assess campaign performance - Proficient in Excel, dashboarding or similar skillsets on BI application - Detail oriented, analytical and a creative problem solver Preferred Qualifications - Proficiency and connections in the ecommerce space, with exposure to mid-small sized businesses - Experience with CPAS / Shopping Ads / E-commerce marketing - Experience with Mobile Measurement Partners and Pixel set up and troubleshooting - Experience building strategic programs aimed at driving education and product adoption - Experience diagnosing and solving technical problems with product and engineering teams - Experience with managing a large book of >
50 clients, with ability to prioritise accordingly
Growth Manager • Kuala Lumpur